Shift Communications

SEPTEMBER 12, 2017

Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Compatible Data. Stay tuned!

Analytics 92

Analytics Software Data System 92

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. . Vice President, Marketing Technology.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MARCH 11, 2015

With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25. Account Director, Consumer. are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Discover the sequence your customers take to purchase.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 24, 2017

For example, G.W. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. As mentioned in part 1 of this series , G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats. Push notifications are a another example of brands using an entire mobile device as a canvas for its message.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. For example, a fintech journalist isn’t going to talk about topics in the health tech industry.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Vice President, Marketing Technology. Behind the Scenes. What do you see on the road ahead in 2015?

Marketing 60

Marketing SEO Advertising Advertising 60