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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently - Strategy

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. For more inspiration, check out this brand archetypes infographic from Printsome.

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Dos & Don’ts of Content Creation

Critical Mention

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. SCHEDULE A DEMO. This will help simplify design work and make it more recognizable. Evoke Visual Clarity.

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#CreativePR: Tools That Give You An Edge

Marketwired

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Setting up specific Goals in GA can do this.

Tools 125
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Embracing the Power of Multimedia in Investor Relations

Presspage

While some may lean towards in-depth reports, others might find visual data representations like infographics more digestible. Which ones are most effective depends a lot on the way your audience will consume your content. Accessibility and Clarity Different stakeholders prefer different modes of information consumption.

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Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. SCHEDULE A DEMO. workforce, knowing what they want and how they want it can’t be overlooked.

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like?

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