Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits.

Branding 195

Branding Brand Marketing Advertising 195

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer.

SEO 211

SEO Tools Engineering Google 211

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. The B2B world in particular is dependent on live events to meet business objectives; (97%) of B2B marketers believe that in-person events have a major impact on business outcomes. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 158

B2B Leadership Marketing Software 158

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Commentary. Images: U.S.

Content Marketing 120

Content Marketing Marketing Media Radio 120

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. What’s missing is the why behind consumers interacting with a piece of content. And that emotional response is what gets consumers to take action. The current gap between marketers and creatives is not too wide to bridge.

Creativity 149

Creativity Marketing Media Analytics 149

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Agility PR Solutions

SEPTEMBER 25, 2023

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed.

SEO 175

SEO Trends Engineering Technology 175

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry.

Branding 254

Branding Brand Web Content Marketing 254

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Podcasters, start thinking like a sound engineer or public radio news producer, and play with ambient and “found sound.” Your engine is only as good as the fuel you put into it. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. You can also add these keywords to your existing website content to help boost its search engine ranking. Curate honest, consumer-focused content. Source: Ready North.

Engineering 86

Engineering SEO How To Resources 86

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Social Media 149

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? And, are there any other ways that communications professionals can hope to compete with companies that simply have deeper pockets?

Engineering 62

Engineering SEO Wireless Google 62

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.

Mobile 166

Mobile Big Data Advertising Advertising 166

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. Because it turns out that only 30% of consumers trust companies. The truth is, customer-centric storytelling is a sound marketing strategy for any company.

Storytelling 80

Storytelling Marketing Travel Case Study 80

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Blog Content Creation. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

FEBRUARY 3, 2016

Consider: people can, at a glance, consume a 140-character tweet. And that’s a good thing for marketers. You’ll Get Some Search Engine Juice. With the new plan, marketers could actually put that text into a tweet, making it searchable, and therefore more findable. Learn how to inspire user-generated content!

Twitter 120

Twitter Marketing Engineering Social Media 120

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Tech businesses in particular are navigating a red-hot talent marketplace for engineers, IT professionals, sales people, and many more types of positions. But can a PR campaign pay for itself? The PR factor: are coverage and cash correlated?

Study 234

Study Course SEO B2B 234