PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 106

Writing SEO Pitching Engineering 106

PR Fuel

APRIL 28, 2022

Why write press releases, though? Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? Gain Online Exposure.

Writing 102

Writing SEO Consumer Crisis 102

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I do carve out a little time to read books at night. of revenue @chrismoorman 2.

Google 156

Google Course Survey YouTube 156

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

Writing 96

Writing How To Media Guidelines 96

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ They decided to pursue their doctorates and offered their search engine to Yahoo for $1 million. It’s daunting. work at Stanford.

Data 0

Data Tools Technology Banking 0

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Write good, creative content. Fuel personalized discovery.

Pinterest 202

Pinterest Creativity Video Retail 202

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Think Like a Search Engine. And while you’re here, check out our tips for how to write a great press release.

Writing 83

Writing Company How To Apparel 83

Cision

JANUARY 9, 2018

Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. By 2019, 80 percent of the world’s internet traffic will be consumed by video. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. How to do it? Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Prowly

DECEMBER 11, 2024

The engine scans articles, tweets, posts, and more and automatically suggests keywords that are similar or connected to the topic in any way to make the search more thorough. Its a place to add notes and reminders, write contact descriptions, and log emails, calls, and meetings. We like to customize pitches based on reporter niche.

Pitching 104

Pitching How To Media Tools 104

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

How To 123

How To SEO Mobile Engineering 123

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This can be attributed to the change in internet search habits and the excessive use of smartphones. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. The point here is not over-engineering a simple task, but just noticing all the time where you might use AI to speed up or eliminate tasks that we might categorise as cognitive drudgery.”

Tools 98

Tools Writing Web Pitching 98

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. If you’re working on writing, practice the new technique in everything you write, including emails. Carry a notebook with you and write down those things that catch your attention. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments. High-quality links.

Writing 75

Writing How To Infographics Pinterest 75

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

Engineering 106

Engineering SEO Consumer Content Marketing 106

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. The media don’t want to write puff pieces about products and companies. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 62

Writing Blogging Content Marketing Web 62

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Branding 110

Branding Brand How To SEO 110

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Its always good to keep an eye on it, but Id look to an alternative source from this list, like Source of Sources.

Case Study 116

Case Study Pitching B2B Tools 116

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 167

Examples Insurance Insurance Fashion 167

5W PR

MARCH 13, 2024

Target specific demographics and interests on social media and search engines to reach the right audience at the right time. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query.

Engineering 45

Engineering SEO Google Web 45

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. When you’re writing a blog post, or any long-form content, a conclusion presents the opportunity to give your reader with takeaways.

Writing 60

Writing Transportation Consumer Travel 60

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233