5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception.

Transportation 78

Transportation Brand Branding Chemicals 78

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics.

Ethics 117

Ethics Product Launch Data Trends 117

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. If anything, with consumers expecting radical transparency, they are even more relevant. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

Reputation 60

Reputation Ethics Employee Government 60

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

NOVEMBER 22, 2024

The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. What works for one consumer may not be suitable for another, highlighting the need for tailored solutions.

Marketing 78

Marketing Consumer Ethics Industry 78

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. Ads do provide the consumers with valuable information. Pagefair believes the loss will reach $42 billion in 2016.

Ethics 60

Ethics Web Advertising Advertising 60

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 85

Ethics Travel Writing YouTube 85

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 183

Reputation Privacy Banking Ethics 183

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Remain relevant. “We Embrace DE&I.

Communications 158

Communications Public Affairs Insurance Insurance 158

Onclusive

OCTOBER 9, 2023

Onclusive’s latest CEO Index report also reveals ‘Regulation’ was a key theme mentioned alongside CEOs from US Fortune 100 businesses between July – September 2023, with US Technology CEOs mentioned prominently under the topic of regulation. Consumers are calling for transparency more and more.

Media 195

Media Reputation Data Leadership 195

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

Onclusive

OCTOBER 9, 2023

Onclusive’s latest CEO Index report also reveals ‘Regulation’ was a key theme mentioned alongside CEOs from US Fortune 100 businesses between July – September 2023, with US Technology CEOs mentioned prominently under the topic of regulation. All these factors will have contributed to Zuckerberg’s ascent to the top spot in Q3.

Media 195

Media Reputation Data Leadership 195

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Contently - Strategy

JULY 3, 2024

Generative AI is creating new content at a rapid pace — not just consuming and processing existing content. It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? Why does AI ethics matter?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. Of course, when, where, and how all depends on your audience.

Examples 104

Examples Brand Branding How To 104

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants.

Government 149

Government YouTube Wikipedia Google 149

PRSay

JANUARY 8, 2019

Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156