Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Consumer Events Trade Shows 
Navigating Media At High-Profile Events
ImPRessions - Crenshaw Communications
JULY 13, 2022
Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can also research past event coverage, taking note of which media contacts have covered the event in previous years.
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5 Steps to Marketing at an Event Outside of Your Industry
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. Know Your Audience.
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The Only B2B PR Event You’ll Ever Need
ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. But passed platters before and after can be a nice touch, elevating the event, budget permitting.
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Back to the Trade Show – CES Redux
Landis PR
NOVEMBER 21, 2022
Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
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Pinterest Versus Instagram: Which One is Best For Your Brand?
Polaris
DECEMBER 30, 2014
Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Promote events. Have a conference, trade show, or other special event to promote? Here are just a few examples of how marketers are using Pinterest and Instagram.
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A PR Agency’s take on Trade Show Trends
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
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PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. Following CONNECT INDIE, a press preview was held on Aug. Beauty Ingestibles.
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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It
Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.
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5 Steps to Marketing at an Event Outside of Your Industry
Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. So how do you decide whether to take a risk?
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Post Launch Marketing Strategy
5W PR
DECEMBER 18, 2019
While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Live Events.
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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events
Sword and the Script
JUNE 8, 2021
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.
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How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
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5 Ways PR Can Maximize Your Next Marketing Move
5W PR
SEPTEMBER 27, 2017
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Sponsoring an Event. You’re Participating in a Trade Show. See our recap here.)
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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity
The Hoffman Agency
JUNE 22, 2020
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018
Business Wire
FEBRUARY 2, 2018
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.
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Has the trade show had its day (at last)?
The Hoffman Agency
FEBRUARY 17, 2020
Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?
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Content Is Everything Now
Contently - Strategy
JULY 20, 2020
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. buyer consumes before—and after—she talks to sales. Their virtual events are boring and unoriginal. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives.
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Last-Minute PR Tips For A Successful CES
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. There are countless others and it pays to get to know the producers of these events for future invitations. Your main objective?
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Insights from CES 2024 – The World’s Best Automotive Technology Show
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?
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PR Strategies to Support Professional and Personal Haircare
5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. EVENTS AND BRAND ACTIVATIONS Hosting events that media and influencers want to attend is an evolving strategy.
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Public Relations Agency’s Top Marketing & Communications Trends for 2022
Konnect Agency
NOVEMBER 23, 2021
Hybrid Events. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events. Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. With hybrid events!
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
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Uplink Expo New York 2024 Beauty Trend Report
5W PR
JULY 1, 2024
Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world. average monthly searches.
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. billion To see the CES 2024 audited data, click here.
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
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What to Expect at the North American International Toy Fair
5W PR
JULY 31, 2023
The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Industry experts share their experiences and expertise.
Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can organize the event yourself or be one of the sponsors.
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88 Why Influencer Marketing is Crucial to Event Promotion
Beyond PR
MAY 8, 2018
This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?
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The Importance of a Briefing Doc and How to Write One
Remote PR Jobs
FEBRUARY 27, 2022
If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If a report has a specific line of questioning, such as commenting on an event currently happening in your industry, they will generally let you know how the line of questioning will go.
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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES
Bianchi Biz Blog
JUNE 17, 2021
So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer
MaccaPR
AUGUST 10, 2020
Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?
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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
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75 Campaign Recap: Indie Beauty Expo 2018
5W PR
SEPTEMBER 13, 2018
This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights! They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.
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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES is a great venue for vehicle technology companies to show their wares.
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What is Technology PR?
5W PR
JANUARY 31, 2024
This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.
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78 15 Up-and-Coming PR and Social Media Marketers to Watch
Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.
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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade
MaccaPR
FEBRUARY 7, 2022
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.
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B2B Sales Cycles Get Longer and Involve More Decision Makers
Sword and the Script
NOVEMBER 30, 2021
B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. B2B buyers require an omnichannel marketing approach. 28% “peers/colleagues,”.
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How Does a PR Newswire for Journalists Benefit the World?
PR Fuel
AUGUST 23, 2020
Let’s go through all the ways that a PR newswire can be a great thing for any news organization or news distribution business to utilize and help the world learn about many different news events all over the world. Press releases help journalists understand newsworthy events in their area in a short amount of time.
Attending a big event? In this Q&A, find some useful tips to help you prepare!
The Hoffman Agency
JULY 18, 2023
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.
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10 Do’s And Don’ts For Better PR Ideas
ImPRessions - Crenshaw Communications
MARCH 31, 2017
The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. We’ve all been there.
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Buy reprints and hand them out at a trade show. There is some prestige to advertising in large brands, or events, like the Super Bowl. Reach is a challenge if you don’t have an audience – and building one is hard.
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