Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. So, what should you speak out on? They are also ready to lose some customers for what they believe in.

Corporate 198

Corporate Brand Branding Agriculture 198

Mindful Marketing

APRIL 1, 2024

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.

Brand 85

Brand Branding Sports Chemicals 85

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. For example: 35 percent of the world’s travelers use smartphones more when traveling than at home. Passbook Compatibility.

Travel 120

Travel Technology Hotels Mobile 120

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but Have you ever seen examples of brands involved in TV? More specifically, have you seen any examples that have worked?

Film 120

Film Instagram Sports Analytics 120

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Cision

APRIL 6, 2015

No one ever told a sports team to try to win. According to Schaefer, people consume 10 hours of content per day — online and offline. Of course, that’s just an example. Understanding the type of content your audience wants to consume is crucial.). I was going to try for mediocre today.” Get Better or Get Lost.

Writing 120

Writing Content Marketing Education Energy 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Contently - Strategy

MARCH 5, 2024

Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. Take the brand’s annual back-to-school report , for example.

Financial 52

Financial Content Marketing Examples Banking 52

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JUNE 9, 2016

Here’s an example of the three E’s in action. It’s more entertaining and less time consuming. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. If you want earned media, you need to have a newsworthy story to tell. .

Pitching 120

Pitching How To Brand Branding 120

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 130

Film Marketing Sports Hotels 130

PR in High Definition

MAY 26, 2020

It’s perfectly acceptable to be firm and fair, but do be realistic: you may need a plan for re-hiring if a number of staff decide to leave, for example. – Content consumption : Customers may well have changed how they consume content – for example, not many of us are commuting past billboards anymore!

Communications 118

Communications How To Construction Employee 118

Shift Communications

AUGUST 10, 2017

For example, the team utilized the experience of the NFL players to raise awareness about the importance of preparing your body for surgery. Targeted consumer and athletic publications such as Sports Illustrated, Inc., Targeted consumer and athletic publications such as Sports Illustrated, Inc.,

Leadership 92

Leadership Sports Healthcare Pitching 92

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Can you share an example of one that worked? What makes a good subject line?

Media 96

Media Sports Agriculture Pitching 96

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” Doing these things are “time consuming” if you want to think that way. If we don’t train students these important digital skills while they are in school, who else can train them?

Education 150

Education Course Training Social Media 150

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? For example, would somebody watching a do-it-yourself video be watching while doing a project?

Video 120

Video Trends YouTube Television 120

Critical Mention

FEBRUARY 20, 2020

Reputations can be formed throughout the entire consumer journey. For example, PR and communications professionals benefit from citing relevant publicity data on social media. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Reputation 105

Reputation Brand Branding Analytics 105

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Airplanes and computers are two examples. I've been among the indulgers.

Tourism 114

Tourism Travel Nonprofit Banking 114

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions. What about promoting events for your company or client? Content creation.

Local 98

Local Newspapers Sports Video 98

Mindful Marketing

DECEMBER 20, 2023

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Unfortunately, Sports Illustrated isn’t the only organization faking it. It probably helped him, however, to hear me validate his concern. His question to me was more about what he might do or say.

Ethics 93

Ethics Marketing Sports Education 93

5W PR

FEBRUARY 1, 2020

An example: is Bounty a paper towel? When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. An example of this is Dunkin Donuts. Think on that.

Brand 109

Brand Branding Publicity Consumer 109

5W PR

JANUARY 24, 2020

Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. People might only be interested in business, sports or local affairs. Another benefit many journalists bring to the table is niche-specific reporting.

Marketing 97

Marketing Sports Social Media Journalism 97

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. This is just one example of a framework you can use to create a content strategy for your employee program but there are several other considerations to think about when designing content for employees.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Buzzstream

MARCH 26, 2020

For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. What a perfect way to save time and build a strategic process! If you cannot reach a middle ground, move on.

YouTube 116

YouTube Brand Branding Video 116

PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. For example, a quarterback can’t complete a pass to his wide receiver unless they both agree on where the football is going. For his players, Francona isn’t just a manager, consumed by his analytics charts and crafty lineup strategies.

Analytics 90

Analytics Communications Trends Sports 90

Shift Communications

NOVEMBER 28, 2014

While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days. on Thanksgiving and 5 a.m. on Black Friday. But don’t forget about your website.

Brand 100

Brand Branding Retail Mobile 100

Cision

FEBRUARY 24, 2016

What has changed completely, of course, is the myriad of touch points and two-way communications between a brand and its consumers and stakeholders, and the constant flow of content in both directions. . Nike’s partnership with Apple for the running community was a great early digital example of this. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. Local & International Contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO.

Case Study 115

Case Study Study Video Writing 115

Prohibition

APRIL 18, 2023

Amongst the many opportunities available to food and drink brands, online video has been shown to consistently deliver results, with plenty of examples to back that claim up. Each piece of social media content demonstrates the very peak of human condition, usually through athletic accomplishment and sporting activities.

Video 62

Video Sports Brand Branding 62

Stephen Waddington

NOVEMBER 1, 2021

Public relations must avoid becoming part of the problem It’s hardly a sport to beat up on the public relations profession, but we have an opportunity to help businesses understand and address issues related to climate. BP’s campaign in 2005 by Ogilvy to promote individual carbon footprints is an example of greenwashing on a massive scale.

Government 131

Government System Crisis Corporate 131

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 105

Mobile Community System Social Media 105

Cision

SEPTEMBER 17, 2015

He also has worked in the paper’s news, sports and features departments as a writer and editor. Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. Before the Trib, she was at the Toledo Blade.

Pitching 120

Pitching Report Insurance Insurance 120