Shift Communications

OCTOBER 22, 2015

Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online.

Pitching 60

Pitching Print Exercises Fashion 60

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? It’s definitely an exercise in prioritization. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture.

Agency 60

Agency Apparel Pitching Creativity 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Print has ceded to digital but it’s a work in progress. #2

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

APRIL 28, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. It’s another thing to actually to do it.

Storytelling 45

Storytelling Data B2C B2B 45

Bad Pitch Blog

MAY 23, 2007

As the latest must-have home accessory, new Pipeless Spa Baths are bringing the benefits of at-home hydrotherapy direct to consumers¹ doors with luxurious style, substance and safety. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Leads on a new product? Bad Targeting.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Know a PR, marketing or sales leader with compelling ideas fit for print? Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Buzzstream

DECEMBER 4, 2024

Focus on storytelling and consumer engagement over hard selling. And I did this campaign about the most searched TikTok workouts, because, we do a lot about exercise being on your feet. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff. I don’t see that so much out there.

Digital PR 71

Digital PR SEO Agency Pitching 71

PR Fuel

JULY 24, 2018

Here’s a good exercise. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. If you were just Chris Consumer would you think what you have to say is interesting? That’s what regular people do. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a physical product, you can give away physical free samples. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. In the case of a physical product, you can give away physical free samples.

Strategy 88

Strategy Product Launch Branding Brand 88

Buzzstream

NOVEMBER 10, 2020

This is time consuming, while doing all of the aforementioned tasks. If a study reveals that ‘1 in 4 Brits exercise for mental health reasons’, write that as your subject line rather than a pun-filled cliché. Online, my stories were 12 lines long. Other publications are able to use larger chunks as they have larger stories.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 108

Financial Industry Report Insurance 108

Bad Pitch Blog

OCTOBER 5, 2008

To the stubborn ones I offer a solution: Want print? In order to find out that WE reached THEIR customers (caps mine), a company has to touch their own faceless consumers, whom they would rather imagine as numbers. I don’t know about you but I haven’t got time for this painful exercise in listening-to-others.

Print 40

Print Web Measurement Exercises 40

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there.

Pitching 83

Pitching Writing Film How To 83

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Hot off the printed press. All the exercises and activities I want to do with my family. But I did consume a lot of news, particularly the Saturday Guardian. To be the best, you must be able to master hard things, quickly. If you can’t learn, you can’t thrive.

Writing 84

Writing Google Meeting Airlines 84

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. As this advert has already been printed, we cannot cancel it." The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays.

Reputation 52

Reputation Advertising Advertising Crisis 52

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school.

Publicity 158

Publicity Social Media Report Fashion 158