Shift Communications

MARCH 17, 2022

In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. TL; DR: Facebook is still worthwhile, but the algorithm disfavors organic brand content and truly forces a paid strategy.

Instagram 164

Instagram Social Media Facebook Trends 164

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Have you hired a Chief Privacy Officer? Behemoths build ‘walled gardens’.

Privacy 434

Privacy Case Study Advertising Advertising 434

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 276

Survey Social Media Reddit Media 276

Onclusive

SEPTEMBER 14, 2021

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

Cision

JULY 29, 2015

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Based on the pages a user has liked, Facebook’s “Discover New Pages” will choose similar pages as suggestions for users.

Consumer 120

Consumer Brand Branding Facebook 120

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Is Facebook still a good place to invest in social media marketing? Be Helpful. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . Ephemeral options are widely available on platforms including Instagram, WhatsApp, TikTok, and Facebook.

Social Media 344

Social Media Strategy Media LinkedIn 344

Cision

AUGUST 12, 2015

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Now Boarding: Successful Apps.

Travel 120

Travel Technology Consumer Hotels 120

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you.

Facebook 110

Facebook Advertising Advertising Creativity 110

Cision

APRIL 27, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. This data isn’t about what they say; it’s about what they do. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

AUGUST 28, 2019

Here’s an example where PG&E used paid Facebook ads to amplify the reach of their press coverage in the San Francisco Chronicle. 90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s no surprise that consumers would trust an independent 3rd party review over your ad.

Media 240

Media LinkedIn Retail Consumer 240

Ronn Torossian

AUGUST 27, 2018

Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

Twitter 218

Twitter Facebook Consumer Social Media 218

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Instant Feedback.

Consumer 120

Consumer Video Customer Service Twitter 120

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. That’s participation marketing.”.

Brand 246

Brand Branding eBook Video 246

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Social media marketing and PR have recently become inseparable.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341

Meeting Interviews Software Energy 341

Flack's Revenge

DECEMBER 12, 2018

Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. Is Facebook still a good place to invest in social media marketing? Is Facebook still a good place to invest in social media marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To B2C Storytelling Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. It typically reads or views like editorial content and less like an ad.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company. Share videos from YouTube to Facebook or Twitter.

Writing 310

Writing How To Infographics Pinterest 310

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 109

Social Media Privacy Brand Branding 109

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · It seems private customer data MAY have been compromised. What now? ·

Crisis 312

Crisis Twitter Community Conference 312

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Prohibition

AUGUST 5, 2022

Facebook splits its news feed . Facebook are looking into splitting the feed into two – one for recommended content in a move toward TikTok, and one to maintain Facebook’s personal feel. It will be interesting to see the reception for this, and the impact on Facebook ads and recommended content.

Instagram 118

Instagram Social Media Video Facebook 118

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. The most popular social media channels in France* Facebook : 73.3%

Marketing 90

Marketing Pinterest Radio Instagram 90

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content.

Education 224

Education Community Social Media Energy 224

Cision

DECEMBER 11, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Facebook just can’t catch a break. In 2018, past misdeeds caught up with Facebook. In November, The New York Times broke a blockbuster story based on three years’ worth of insider accounts of Facebook’s handling of the scandal. Here’s part one of my list for 2018 PR Winners and Losers. The PR Losers.

Banking 257

Banking Facebook Reputation Crisis 257

Flack's Revenge

OCTOBER 15, 2020

Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Tesla’s elimination of a PR department is not an indication of a larger industry trend.

Leadership 282

Leadership Social Media Facebook Trends 282

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. For many, they continue to be the trinity of social media. New platforms can work for B2B PR . -If

B2B 405

B2B Social Media Media Twitter 405

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Deirdre Breakenridge

OCTOBER 29, 2018

People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!” The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers.

Advertising 295

Advertising Advertising Twitter Communications 295