Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. You should also consider what types of content your audience consumes. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions.

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Lots and lots of content. In one internet minute, people share 2.4

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Brand Branding How To 104

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. For more inspiration, check out this brand archetypes infographic from Printsome.

Exercises 52

Exercises Brand Branding Airlines 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 108

Financial Industry Report Insurance 108

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. No surprises here every brand has a Facebook page and is on “the Twitter.” How many choices in utilities does the average consumer have? For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

JULY 20, 2020

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. buyer consumes before—and after—she talks to sales. How are you going to change? For some, this is intuitive.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

AUGUST 5, 2016

LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. If you are a social media user, what you learn as a consumer can directly apply to client work. As a consumer, I’ve come to realize that I expect an almost-instant response on social media.

Social Media 100

Social Media Media Customer Service Resources 100

ReimaginePR

JULY 18, 2016

Think about your personal Facebook wall for a minute. 3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. You and your friends may share, comment on, and like videos posted between each other, which gets shared with all of your other followers.

Video 120

Video Infographics Brand Branding 120

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices. UnifiedSocial.com offers this great infographic on driving social success via mobile. Quick links: Facebook: [link]. Read the entire post by visiting: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. List posts earn more shares. Survey says put datelines on your blog.

Survey 183

Survey Marketing B2B Study 183

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Facebook’s official stance says they aim to prevent organizations clogging up a user’s newsfeed through excessive content.

Technology 115

Technology Big Data Video Data 115

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. This will help simplify design work and make it more recognizable. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 79

Writing How To Infographics Pinterest 79

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60