5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Some could address a problem or situation that’s not timely, while others may include a technology move that’s too advanced (or not advanced enough) for a given market.

International 323

International Internal How To Media 323

Cision

MAY 17, 2016

One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Style and fashion. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. The skyline is filled with construction cranes and there are numerous transit expansion projects underway.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

Deirdre Breakenridge

MARCH 18, 2019

This can create conversation around your brand, earning you more mentions, more clicks to your page, and ultimately, more consumers. Some influencers may focus on fitness, fashion, or food. Micro influencers have more active audience members that are regularly commenting, sharing, and interacting with their posts.

Advertising 321

Advertising Advertising Social Media Instagram 321

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Social Media Creativity 310

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

Prowly

MARCH 12, 2025

Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries. That's why print is evolving, adapting to consumers, and going digital.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. .

B2B 191

B2B Social Media Radio Fashion 191

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Patrick Walsh has dedicated the past 20 years to the creation of a better human experience through more meaningful, natural technology. Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Vice President of Design at Tonic Design Co.

Creativity 150

Creativity Healthcare Fashion Travel 150

Agility PR Solutions

MAY 11, 2022

Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and generate more sales. Technology PR helps sell […].

Fashion 85

Fashion Consumer Technology Marketing 85

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Therefore, there’s a large opportunity for solutions that can help brands meet changing shopper expectations for delivery in sectors from fashion to automotive. Social consciousness and inclusivity. Emphasis on international expansion.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Shift Communications

NOVEMBER 20, 2017

Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies. Technology companies. Methodology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Automakers. Cybersecurity. Cybersecurity. Entertainers.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Live events are merging in-person and virtual experiences.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

NewsWhip

NOVEMBER 18, 2021

In terms of type of advertisements, a quarter of the focus came in the form of fashion deals. Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. Popular types of posts. These posts totaled over 9M likes with 31.7k

Instagram 78

Instagram Brand Branding Fashion 78

Cision

APRIL 20, 2015

MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Digital technology and the cloud have caused content and data to explode. Third-party content is our evidence in a very public and often very vocal hearing. Publication and promotion.

Media 120

Media Content Marketing Infographics Fashion 120

Bad Pitch Blog

SEPTEMBER 18, 2011

I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. As professionals, our job is to teach the media and the consumer (once we get to them) about a differentiator they are not aware of.

Advertising 108

Advertising Advertising Newspapers Education 108

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease.”

Industry 88

Industry Enterprise Fashion Financial 88

Barokas

DECEMBER 3, 2019

Eventually, through soul searching and good old-fashioned research, our new look and feel began to take shape. Barokas Communications is more than a top technology PR firm. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

ImPRessions - Crenshaw Communications

APRIL 14, 2016

The personalities it chose may not have been household names, but they were fashion-savvy social media users with quality followings. Forrester’s report on the latest word-of-mouth platforms that harness technology to scale and measure influencer programs is useful for some of the recent tools it cites. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 150

Software Case Study Advertising Advertising 150

Business Wire

MARCH 7, 2017

You may need to use technology to track these metrics. What was the amount and quality of leads? What was the amount and quality of conversions? How did this content make the audience feel about your content? Want to learn more ways to increase the visibility of your organization’s content? These articles are great!

Marketing 157

Marketing Guidelines Measurement Analytics 157

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Waxing UnLyrical

JULY 31, 2012

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. The Red Cross National Disaster Operations Center is modeled after Dell’s Social Media Listening Command Center , and uses Dell technology solutions and consulting services.

Social Media 88

Social Media Media Fashion Twitter 88

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our cell phones are not pieces of technology but a necessary appendage. So how do you define tech PR today in 2021?

Healthcare 64

Healthcare B2B Technology Fashion 64

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough. Trends to Watch in 2018.

Fashion 60

Fashion Technology Trends Education 60

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Waxing UnLyrical

APRIL 19, 2012

The power and importance of real time recognition, acknowledgement and action cannot be underestimated in gaining and retaining fans and consumers, and adding to the wider brand value and experience as you connect on and offline. The lessons for businesses? Sure, it’s hard for businesses to scale this kind of attention and response.

Social Media 97

Social Media Twitter Fashion Community 97

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. How to Reveal the Stories Shaping the World What are the key ingredients of a technology that reveals the stories shaping the world? First, speed.

Viral 78

Viral Privacy Ethics Technology 78