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Tradeshows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. But what happens afterward?
Tradeshows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Real effort into digital and social. Semi-controlled chaos.
This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. TradeShows -Having a booth at a tradeshow is a good way to network in person and let people know about your new product or business.
This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. TradeShows -Having a booth at a tradeshow is a good way to network in person and let people know about your new product or business.
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