ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Most companies are inclined to focus on these gathered analytics of consumer behavior. This helps build a mutual bond with your target audience based on trust and clarity.

Privacy 62

Privacy Policies Web SEO 62

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 108

Google Tools Analytics Blogging 108

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. Cookie-less era – the industry is buckling up, finally!

Retail 170

Retail Brand Branding Advertising 170

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

MAY 13, 2024

Google has reportedly been rolling out this shift for years. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Google itself has announced it does not plan build “alternate identifiers to track individuals as they browse the web.”

Content Marketing 106

Content Marketing Privacy Marketing Google 106

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. But whose responsibility is it to fight fake news? The tech giants.

Government 149

Government Wikipedia YouTube Google 149

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 183

Reputation Privacy Banking Ethics 183

Stephen Waddington

SEPTEMBER 12, 2017

We put Google Home through its paces this weekend. Google Home is a voice automated digital assistant. Google Home is priced at £130 but if you shop around you’ll find it for around £100. It’s clearly priced aggressively to appeal to tech curious consumers. Up to six people can link their voice and Google account.

Google 0

Google Privacy Wikipedia Transportation 0

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

Cision

OCTOBER 29, 2015

AdBlock Plus , one of the most widely used blockers, has a whitelist for advertisers that adhere to certain principles , and large advertisers like Google, Amazon or Taboola, pay a certain percent of the equivalent advertising revenue. This may mitigate the impact of ad blocking. The implications for PR and media relations?

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

OCTOBER 9, 2018

We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109

Brand Branding Privacy Hotels 109

The Resolution Blog

JUNE 7, 2019

As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. This is the hardest part of the funnel to measure because, as the consumer flows down through the stages and gets closer to purchasing, it’s easier to track their movements.

Measurement 120

Measurement Analytics Google Trends 120

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Here are four ad industry and adtech trends to watch during Cannes Lions 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

Stephen Waddington

JANUARY 10, 2019

. #1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2

Report 98

Report Journalism Privacy Enterprise 98

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. In many parts of the world audiences have fallen during 2021 because of these factors.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company that just secured the $10m is about to unveil a new mobile application that alerts you when an ex-boyfriend is nearby, then you may have some interesting crossover of angles to pitch, from relationships and lifestyle to data privacy to mobile marketing. Good media lists improve relations. Don’t stop at Cision.

Media 136

Media Mobile Telecommunications Pitching 136

5W PR

OCTOBER 11, 2019

No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Hardly not.

Privacy 84

Privacy Marketing Consumer Analytics 84

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Brand Branding YouTube 82

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92

Report Trends Retail Marketing 92

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Wadds Inc.

JUNE 19, 2023

This includes bias, copyright, privacy, and misinformation. Examples of AI tools that can be applied in practice Ignoring AI tools, for now, is possible, however Adobe, Google and Microsoft will force mainstream adoption in the business and consumer environment as soon as they incorporate it into their applications.

Publicity 105

Publicity Policies Training Engineering 105

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 92

Policies Construction Reputation Privacy 92

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

PR in High Definition

JUNE 20, 2019

And because there is so much of our data stored on the internet – whether it’s on social media or Google, there is also risk of old data being exposed and potentially used against us and out of context – remember when Disney fired (and subsequently re-hired) James Gunn because of decade-old tweets ?

Tools 48

Tools Privacy Data Google 48

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. We take an ethical and privacy-by-design approach to our work. They could open up NewsWhip and see trends, build smarter media lists, and give their clients precision advice about emerging crises or issues.

Viral 78

Viral Privacy Ethics Technology 78

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 108

Facebook Privacy Twitter Social Media 108

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. You can find her on Twitter , on her thinking-aloud space, PR from the Beach , Google+ or here in the archives (as Catherine is PRC alumna) ! _.

Publicity 87

Publicity Ethics Technology Government 87

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 189

Writing Communications Marketing B2B 189

5W PR

OCTOBER 27, 2019

Did they see an Instagram post or story that particularly resonated with them, or search for a product on Google? Today, there are a number of factors to consider: Privacy and tracking. Europe’s recent GDPR regulations and global privacy concerns mean consumers increasingly have to opt in to be tracked online.

Marketing 60

Marketing Privacy Consumer Instagram 60

Stephen Waddington

JUNE 23, 2019

63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Regulators are mandating policy such as GDPR in the EU.

Report 81

Report YouTube Privacy Web 81

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

Sword and the Script

DECEMBER 10, 2019

“Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. “The Ted Seward | GrowPath. 16: Ted Seward.

Marketing 98

Marketing Content Marketing Advertising Advertising 98