PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers.

How To 238

How To Wikipedia Viral Course 238

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 160

Reddit Media Analytics Trends 160

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. duolingo every time you open Google Translate, I lose a feather. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 104

Pitching Consumer Trends Viral 104

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). Journalists and consumers crave videos. What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Here are four ad industry and adtech trends to watch during Cannes Lions 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Onclusive

NOVEMBER 8, 2017

Everywhere you went, the vendor had more power than the consumer,” said Moore. “As As a result of digitally-powered improvements to the supply chain, somewhere around the beginning of this century, the power shifted from the vendor to the consumer. Just Google it. Viral communications require real-time responses. “We

Communications 170

Communications Marketing Enterprise Case Study 170

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

Waxing UnLyrical

JULY 30, 2014

The great promise of social media has been to give consumers more power through connection to their favorite organizations. By glossing over these distinctions, “growth hacking” completely ignores what an empowered consumer looks like in the social media age, and treats each person as a data point.

Viral 104

Viral Community Nonprofit Social Media 104

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad.

Facebook 106

Facebook Mobile Google Viral 106

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. But we do need to be both scrupulous with the facts and transparent about the funding, and consumers of such news should take note of who pays, and who benefits.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? When consumers become involved in games associated with companies, they become part of the company story.

Mobile 105

Mobile Community System Social Media 105

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You’ll do this with the help of Google Analytics.). Produce share-worthy content. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Google’s algorithm is constantly changing, fairly recently adding “semantic search.” Search discovery: Facebook is reportedly serving 2 billion search results per day (As context, Google does approximately 5.5

Instagram 120

Instagram LinkedIn Advertising Advertising 120

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Buzzstream

NOVEMBER 21, 2024

My favorite feature, however, is that Thea and Grace have been compiling and categorizing all of the campaigns featured on their list into a free, shared Google Sheet (be sure to make a copy before filtering): Why subscribe? This newsletter is an invaluable tool for inspiring and ideating. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 106

Measurement Corporate Survey Viral 106

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Viral Social Media 62

The Hoyt Organization

AUGUST 15, 2024

AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. An effective PR strategy is to remain informed by using Google alerts that will notify you every time a keyword or phrase is found online.

Reddit 90

Reddit Television Viral Social Media 90

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Get up to date here.

Tools 137

Tools Publicity SEO Measurement 137

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Improve the findability of your content on search engines like Google. Way more often than you currently are).

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

AUGUST 30, 2022

A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site? Did one of your whitepapers go viral—backlinked by many notable websites? consumers are choosing to tune in. Review your analytics to see which posts are performing well.

eBook 143

eBook YouTube Video Social Media 143

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Currently, Google constantly crawls websites in order to update their search results and the more a ‘Google Spider’ crawls your page, the higher you’ll rank in the search results.

Trends 59

Trends How To Retail Google 59

Critical Mention

NOVEMBER 26, 2018

And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts.

Marketing 80

Marketing SEO Advertising Advertising 80

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60