Agility PR Solutions

NOVEMBER 19, 2023

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model.

Guidelines 106

Guidelines Industry Marketing Consumer 106

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Their followers view them as trusted peers rather than distant stars.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Branding Brand Advertising 89

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Consumers and stakeholders are increasingly concerned about the potential negative impacts of alcohol consumption, particularly excessive drinking and underage access. Guinness’ “St.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Public relations crises can destroy decades of brand equity in mere hours.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

JANUARY 7, 2025

Develop a centralized global marketing plan that outlines key messaging and brand guidelines. Be prepared to quickly adapt to changing market conditions and consumer behavior. Balancing Local and Global The most effective approach often involves a hybrid strategy that combines the best of both worlds.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

The Proactive Report

DECEMBER 14, 2014

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

Guidelines 168

Guidelines Employee Training Social Media 168

Melissa Agnes

JULY 10, 2014

By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business. If most consumers trust reviews and two-thirds of them are satisfied after reading several reviews, it is easy to imagine the impact of a false and defamatory review.

How To 200

How To Guidelines Wikipedia Policies 200

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. The first 24 hours are critical in establishing control over the narrative. Lack of Transparency Attempting to hide information or downplay serious issues often backfires.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Brand 78

Brand Branding Marketing Guidelines 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. While journalism and PR are linked, and the writing for each may seem similar, there are plenty of nuances that could make a transition more time-consuming than expected. .

Writing 294

Writing Journalism Pitching Report 294

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Brand 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Brand Branding Crisis Management 78

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Today, consumer and business brands need to be seen as leaders, and many have seen how an army of influencers can not only propel a business forward, but insulate reputation in the event of a reputation crisis.

Trends 124

Trends SEO Leadership Print 124

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Guidelines Marketing 117

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics B2B Measurement 204

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. In one survey, consumers were 2.4x In the era of AI, though, brand authenticity is crucial.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Rapid Fire Round: If I could change one law, it would be ….

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

MARCH 6, 2023

News of such events commands the attention and emotions of consumers. Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Jay Baer, founder of the digital marketing firm Convince & Convert , advises organizations to stay silent during tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 104

Pitching Consumer Trends Viral 104

ImPRessions - Crenshaw Communications

JULY 15, 2020

The most challenging part of building a digital reputation for many is content production, because it’s time-consuming and your quarterly editorial calendar may be scrapped when something happens… like a terrible new coronavirus that shuts down businesses. ” Content, content, and more content. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. And, those are just the major AP Style guidelines that most people should know! Again, broken ALL THE TIME! Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Polaris

NOVEMBER 17, 2014

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Whether you’re using blogger outreach or media relations to get the word out about your consumer brand, building relationships is key. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Shift Communications

JANUARY 21, 2016

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Consumer 60

Consumer Guidelines Course Storytelling 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Gathering consumer insights is key to ensuring relevance.

Branding 120

Branding Brand Guidelines Content Marketing 120

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. Consumers will have more time to review the information. How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176