5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

Healthcare 88

Healthcare Communications Consumer Community 88

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. Don’t all PR people want to Help A Reporter Out? It is a great way to connect with new journalists for media coverage! Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. However, there are a few strategies companies can use to be of greater value to consumers. Technology Technology can be of use to provide better services to customers, such as remote healthcare or telemedicine.

Healthcare 88

Healthcare Branding Brand Customer Service 88

Cision

SEPTEMBER 3, 2015

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

5W PR

NOVEMBER 7, 2024

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy.

Communications 78

Communications Education Storytelling Consumer 78

Agility PR Solutions

MARCH 1, 2020

As one of the fastest-growing industries on the market, the healthcare industry is among the biggest consumers of public relations services. Healthcare is also a sensitive issue, which makes managing publications and doing media monitoring more important. In […].

Healthcare 78

Healthcare Consumer Industry Publicity 78

Agility PR Solutions

NOVEMBER 17, 2021

These changes can be seen everywhere from food and media to healthcare and financial services, and so much more. Cultural Fluency is the key to authentically connect with American consumers across race and ethnicity. […].

Healthcare 155

Healthcare Financial Consumer Media 155

Agility PR Solutions

AUGUST 5, 2021

While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. In the early 2000s, the almost 10-year-old company mainly represented clients in the consumer tech, retail, […]. (LCI)’s first clients were in the entertainment industry.

Healthcare 155

Healthcare Retail Agency Consumer 155

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Laura Petrolino, Chief Client Officer, Arment Dietrich. Laura has spearheaded communications and development programs for U.S.

Twitter 281

Twitter System Community Healthcare 281

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Branding Brand Education 88

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. fore distribution.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Contently - Strategy

OCTOBER 20, 2021

What Consumers Want From Marketers. Consumers are talking, but are you listening? State of Healthcare Content 2021: 5 Trends Transforming the Industry. See the five trends in healthcare content that separate the most successful brand publishers from those still struggling to build an audience.

Resources 140

Resources Content Marketing Healthcare Marketing 140

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. The post How to Communicate Rising Costs and Price Increases with Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Communications How To Transportation 88

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. In fact, they do.

Healthcare 60

Healthcare Communications Retail Survey 60

Shift Communications

JANUARY 8, 2015

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. Account Coordinator, Healthcare Team. Photo Credit: Dana-Farber.

Healthcare 60

Healthcare Marketing Retail Consumer 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Retail Data 60

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Consumers need to see consistency in brand messaging in times of uncertainty. Coronavirus is having a significant effect on many businesses.

Crisis 225

Crisis How To Small Business Social Media 225

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Barokas

AUGUST 15, 2019

With big wigs like Amazon, Google and Apple setting the bar at an all-time high, consumers now have expectations to match. When it comes to our healthcare, we want the same level of convenience. To do this, we zeroed in on the three major factors that drive consumer choice when it comes to healthcare: access, cost and quality.

Healthcare 60

Healthcare Industry Retail Consumer 60

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway?

Healthcare 60

Healthcare Retail Communications Consumer 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. TRY PROWLY'S MEDIA DATABASE FOR FREE Task #2: Writing pitches to trade media Trade media cycles are longer than for consumer outlets, so you should have the time to prepare hyper-targeted pitches. Remember that trade media is more deliberate than consumer outlets.

Pitching 104

Pitching How To Media B2B 104

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Branding 145

Branding Brand Healthcare Enterprise 145

Landis PR

JULY 24, 2023

The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. Newsjacking Breaking news in popular media is often an opportunity for healthcare professionals.

Healthcare 52

Healthcare Communications Marketing Education 52

Cision

JUNE 12, 2015

According to Nielsen Media , 85 percent of consumers seek out expert content on third-party niche media outlets when making business decisions. Former Chief Medical Officer at Dell Healthcare, Andrew Litt on ComputerWorld. This expertise has earned him a regular guest contribution role with ComputerWorld.

Healthcare 120

Healthcare Branding Brand Leadership 120

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. Social networks are creating new ad formats in a bid to drive revenue and deliver consumers to an online store.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78