5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

PRSay

APRIL 28, 2021

But after a few classes, I had to drop out due to a work project that was consuming all my time. The exam started early, so I decided to book a hotel room the night before, not wanting to botch my chances with any delays on the road. Finally, I found one in a no-frills hotel. Making the time.

Hotels 209

Hotels Study Crisis Crisis Communications 209

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Make every step as painless as possible.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

FEBRUARY 2, 2025

Guests could explore the beaches of Maui or the streets of London from their hotel rooms, creating lasting emotional connections with the brand. This approach has proven particularly effective for brands targeting younger, tech-savvy consumers.

Storytelling 78

Storytelling Brand Branding Transportation 78

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney. Wearable Technology.

Travel 120

Travel Technology Hotels Mobile 120

Cision

MAY 4, 2017

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

Communications 209

Communications Hotels Technology Tools 209

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

Waxing UnLyrical

MAY 11, 2012

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! I mean, think about it.

Publicity 99

Publicity Hotels Customer Service Banking 99

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

OCTOBER 9, 2015

Retirees, and older consumers in general, are an enormous and growing market, becoming increasingly interested in travel and recreation opportunities. While many marketing efforts tend to focus on younger consumers, major buying power is held by their parents—and grandparents. This is the time to try new things, travel and explore.”.

Travel 120

Travel Hotels Television Consumer 120

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Work from anywhere” search on NewsWhip Spike.

Travel 109

Travel Data Industry Hotels 109

NewsWhip

AUGUST 4, 2022

Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels). Upgrade evergreen content.

Instagram 146

Instagram Brand Branding Hotels 146

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. But local caffeine purveyors claimed victory for raising the visibility of indie options and reminding consumers that they have a choice.

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Waxing UnLyrical

AUGUST 30, 2012

” If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. They had Q-tips (most hotels don’t)! What terrific public relations ambassadors they are for the hotel. The RC is a top-notch hotel chain, and I imagine they get terrific media placements, et al. The bathroom! Public relations.

Publicity 81

Publicity Hotels Customer Service Meeting 81

PR for Anyone

JUNE 23, 2021

Now, talk to us about people who have the flight reservations and maybe the hotel is cancelled. Because, you know, there are people that are staying at some of these resorts that can’t get home from Florida and they’re still having to pay for food and, you know, the hotel stays and things like that.

Travel 130

Travel Television Insurance Insurance 130

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

5W PR

AUGUST 7, 2024

Brands fiercely compete for attention, inundating consumers with messages and promises. In an age of digital overload, consumers crave authenticity and genuine interactions. That satisfied guest who received exceptional service at a hotel might leave a glowing review on TripAdvisor or share their experience on social media.

Hotels 78

Hotels Community Travel Social Media 78

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

MaccaPR

JULY 10, 2014

Part of the appeal of these in-flight comedic performances is that they suggest that a company’s external marketing campaign might actually carry over to the traveler’s real world experience inside the plane or at the hotel. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign.

Travel 89

Travel Airlines Hotels Marketing 89

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Top execs were accused of spending millions on parties, hotels and travel. Drug company CEO suffers public outrage. It tarnished the reputation of one of the most revered veterans’ groups.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

FEBRUARY 2, 2016

I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. Building a chocolate hotel in Paris in 30 degrees Celsius heat was a memorable challenge! The best part of my job is that no two days are ever the same, and I get to work with the most brilliant and inspiring people in the business! .

Hotels 120

Hotels Agency Radio Measurement 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive. “Sometimes your total obliviousness just blows my mind.”

Hotels 120

Hotels Film Television B2B 120

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Marketers understand consumers trust social content from others like them. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Marketers understand consumers trust social content from others like them. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Brand Branding Groups 60

Cision

SEPTEMBER 10, 2015

You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both. At the end of his keynote speech, David revealed that Joe and Alice were none other than the founders of the Marriott hotels. Marriott’s Background Story. Jay Baer’s “Mom Test”.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. BMW’s star-studded EV campaign. Goop x Baby2Baby. A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Fashion Trends 62

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. She is going to be the perfect CEO and I’m confident will lead the agency into our next phase of growth with vision and purpose.

Agency 138

Agency Hotels Healthcare Enterprise 138

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 105

Mobile Community System Social Media 105

Landis PR

JULY 11, 2022

In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), I bought into that idea and set up influencer agreements with everyone from the Property Brothers to hotel reviewers and tech gurus. Especially in consumer-packaged goods and significant launches.

Marketing 59

Marketing Hotels Social Media Consumer 59

5W PR

SEPTEMBER 13, 2024

Hospitality PR revolves around crafting and sharing compelling stories about hotels, restaurants, and other hospitality businesses. Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior.

Media 78

Media Hotels Reputation Crisis Management 78

Ethical Voices

MARCH 10, 2025

I’ve had issues where, for example, one of my clients was a hotel group. That is whether you like it or not, the way a lot of people nowadays are consuming the news. I spend a lot of my time educating consumers and clients, because I think it’s worth wasting my breath if it moves the needle a little bit.

Ethics 46

Ethics How To Newspapers Agency 46