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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency.

Hotels 78
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How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations.

Hotels 95
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Advanced Machine Learning.

Hotels 198
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Consider The Impact on Local Communities.

Media 294
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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78
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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138
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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.