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Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. Overwhelming. Hypercompetitive. Exhausting.
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. you will obviously need to arrange transportation. Make Interactions Memorable .
In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. These stories should be authentic, relatable, and memorable.
Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. According to local media , the protests won’t keep Starbucks away – can anything? A famous episode of South Park presaged the entire event in 1998.
Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms.
This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic mediarelations approach. based agencies.
To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. How Can PR Strategies Promote Your Travel Business?
Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing mediarelations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong mediarelations skills and good crisis experience,” Susan says.
The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”
Working in PR, I love the thrill of the mediarelations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.
If not, contact the Consumer Technology Association (CTA) to get your spot. You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.
It’s also no secret that even with these changes, the Detroit Auto Show is still one of the best places for automotive and mobility suppliers to meet up with, and show their latest technologies to automakers, potential partners and media. Author: Jim Bianchi Jim is president and founder of Bianchi PR.
Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.
Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.
Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote. Watch TV and movies that will spark conversations.
Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid mediarelations skills, have managed talented PR executives before. As you’ve probably figured out, we’re no relics when it comes to strategic public relations.
5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.
I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumermedia are doing it. Otherwise, it’s not giving consumers the information they need to make an informed decision. The cost of their flight and hotel have got to be covered.
What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.
We’re one of the few agencies in a state that is 42 percent Latino doing mediarelations in Spanish. I’ve had issues where, for example, one of my clients was a hotel group. And part of it is pivoting, which is great, we’re seeing a lot of media companies moved to TikTok or Reels. And it just folded.
Building Trust in Hospitality The hospitality and travel industries are rebounding, but consumer expectations have evolved. Whether launching a luxury hotel or putting a new restaurant on the map, we offer strategies that deliver measurable results. Whether youre a hotel, or wellness service, or restaurant, were here to help you shine.
2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.
“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.
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