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The perils of digital marketing in hospitality: How these high-tech campaigns fell flat

Agility PR Solutions

Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 105
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025

Bianchi Biz Blog

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. Overwhelming. Hypercompetitive. Exhausting.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. you will obviously need to arrange transportation. Make Interactions Memorable .

Media 294
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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. These stories should be authentic, relatable, and memorable.

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5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. According to local media , the protests won’t keep Starbucks away – can anything? A famous episode of South Park presaged the entire event in 1998.

Branding 136
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms.

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IHG’s Michael Torres on Communications and Leadership

PRSay

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic media relations approach. based agencies.