Cision

MAY 4, 2017

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

Communications 209

Communications Hotels Technology Tools 209

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

NewsWhip

AUGUST 4, 2022

The digital world revolves around social media platforms. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146

Instagram Brand Branding Hotels 146

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. Retirees, and older consumers in general, are an enormous and growing market, becoming increasingly interested in travel and recreation opportunities.

Travel 120

Travel Hotels Television Consumer 120

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. The answer lies in understanding the evolved traveler. Let them travel together and with the brand.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

AUGUST 7, 2024

Brands fiercely compete for attention, inundating consumers with messages and promises. In an age of digital overload, consumers crave authenticity and genuine interactions. That satisfied guest who received exceptional service at a hotel might leave a glowing review on TripAdvisor or share their experience on social media.

Hotels 78

Hotels Community Travel Social Media 78

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

PRSay

OCTOBER 27, 2017

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. Claire Kudlata joined the communications team at IHG following her graduation from the University of South Carolina with a degree in public relations and a minor in hotel, restaurant and tourism management.

Leadership 114

Leadership Communications Hotels Tourism 114

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. When consumers become involved in games associated with companies, they become part of the company story.

Mobile 105

Mobile Community System Social Media 105

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. .

Television 120

Television Travel Tourism Pitching 120

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 130

Film Marketing Sports Hotels 130

5W PR

SEPTEMBER 13, 2024

Hospitality PR revolves around crafting and sharing compelling stories about hotels, restaurants, and other hospitality businesses. A key component of this process involves strategically engaging with the media to generate positive publicity and increase brand visibility.

Media 78

Media Hotels Reputation Crisis Management 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. Top execs were accused of spending millions on parties, hotels and travel.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

The Hoyt Organization

AUGUST 9, 2024

To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more.

Travel 80

Travel Tourism Industry Publicity 80

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Landis PR

JULY 11, 2022

In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. I bought into that idea and set up influencer agreements with everyone from the Property Brothers to hotel reviewers and tech gurus.

Marketing 59

Marketing Hotels Social Media Consumer 59

Waxing UnLyrical

OCTOBER 18, 2011

The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. And any serious thought as to how social media might actually change the way brands communicate with audiences in a mutually beneficial way is left by the wayside. .” It was all textbook stuff, really.

Guidelines 63

Guidelines Hotels Facebook Groups 63

Communications Conversations

JULY 11, 2017

Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. Why he would be a great brand ambassador: Jason is, without question, the top media member in the Twin Cities in terms of social media. Don’t feel forced (read: They do this non-stop with other brands).

Instagram 122

Instagram Brand Branding Local 122

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. BMW’s star-studded EV campaign. Goop x Baby2Baby. A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Fashion Trends 62

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% since last year. year-over-year increase through January.

Travel 92

Travel Trends Tourism Transportation 92

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Karen Freberg

JUNE 26, 2022

Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. That made up for all of the croissants I consumed during the time I was in France, so it was a balance! A place making a difference. Hearing from incredible speakers. Yes, you read that correctly.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Barokas

DECEMBER 22, 2017

With a steadfast love for media relations, I’ll admit I was a bit skeptical at first of the power of influencer relations. But after working with a boutique hotel, a consumer pet tech company and a private car club facility, I’ve fully embraced the power of social media stars. Think about your own life.

Media 60

Media Hotels Social Media YouTube 60

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

The Hoffman Agency

NOVEMBER 12, 2020

In every restaurant, bar, museum, hotel room I visited in Milan, Torino or Aoste, QR codes were stuck onto everything, from tables to chairs to shop windows, lifts and on the back of every possible device. QR codes everywhere. Further research reinforces this shift.

System 74

System Mobile Hotels Retail 74

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60

Company Wikipedia Video Insurance 60

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Share your ideas here.

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them.

Instagram 74

Instagram Pitching Media Tourism 74

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85