5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? If an industry depends on the Internet to operate, it will undoubtedly face cybersecurity challenges. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. These challenges present both obstacles and opportunities as the advertising industry moves toward a more privacy-focused, AI-driven future.

Advertising 60

Advertising Advertising Privacy Pinterest 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated?

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019. CCPA is the latest privacy regulation. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? What did the show tell us about the rest of the year? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Along with security, Lorenzo also covers tech general tech industry matters. Laura covers cybersecurity and privacy with a consumer focus at CNET.

Twitter 221

Twitter Report Privacy Government 221

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Still, according to industry experts, the era of CTV expansion and fragmentation is coming to a close.

Retail 170

Retail Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

5W PR

MAY 31, 2024

Growing skepticism among consumers and businesses about security practices makes PR invaluable. It can illustrate the company’s adherence to best practices, industry certifications, and continuous security audits. Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen.

Industry 78

Industry Privacy Crisis Crisis Communications 78

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 149

Privacy Technology B2B Course 149

PRSay

SEPTEMBER 24, 2019

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. In global public relations, not all countries’ privacy and data laws work the same. What are potential missteps when it comes to using — or misusing — consumer data?

Ethics 123

Ethics Data Strategy Privacy 123

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Data 66

Data Consumer Privacy Brand 66

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. A follow up blog post by PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. As Suzanne Struglinski of Industry Dive says, “ PR tip of the day – have you read, watched or listened to anything done recently by that journalist in that news outlet you want to cover your news?

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. As Suzanne Struglinski of Industry Dive says, “ PR tip of the day – have you read, watched or listened to anything done recently by that journalist in that news outlet you want to cover your news?

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 120

Privacy Technology B2B Course 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. So, what does that entail?

Government 149

Government Wikipedia YouTube Google 149

Stephen Waddington

JANUARY 10, 2019

The 50-page report collates the view of 200 editors, CEO and digital leaders within the news industry. 1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

PRSay

SEPTEMBER 11, 2023

With AI, there are groups across industry, academia and government focused on this. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). What are a few of the more positive aspects of AI for communicators to know?

Enterprise 187

Enterprise Technology Tools Privacy 187

Presspage

NOVEMBER 8, 2024

million devices, caused chaos and frustration across various industries. As a result, consumers or employees may be wronged through data tampering or other unethical activities. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Presspage

JUNE 19, 2018

Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. ‘So what?

Automotive 117

Automotive Mobile Video Interviews 117

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. The fintech sector is in a hot phase of expansion.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78