Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. THE PITCH This example of a bad pitch came in just this morning.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). It’s a pizza party, not a state dinner. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition. The digital age has fundamentally changed the consumer. What are some of the ways brands need to adapt?

Financial 168

Financial Infographics Pitching Consumer 168

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers.

Writing 79

Writing How To Infographics Pinterest 79

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Inbound PR

AUGUST 22, 2019

As I was thinking about how to best do this, I didn't want to write a heavy 3,000-word piece so I decided to yet again use infographics as they're so easy to consume. What is Project Management [Infographic]. Today, we'll cover: what is project management. the 5 key project management process groups (or phases).

Infographics 54

Infographics Groups Writing Consumer 54

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers.

Writing 75

Writing How To Infographics Pinterest 75

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Cision

APRIL 12, 2016

You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? There are so many ways to consume the news today, it’s important to make an impact where your customer is.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. Retailers inherently understand the incredibly value of going direct-to-consumer, especially in this highly competitive space. How many choices in utilities does the average consumer have?

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. Daycare sends a note that tomorrow is pajama day.

Employee 151

Employee Communications Storytelling Corporate 151

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. But before you start writing, think about what you want to convey in your news announcement. All brands want mentions in trusted third-party media outlets. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 108

Financial Industry Report Insurance 108

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Branding 110

Branding Brand How To SEO 110

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. This will help simplify design work and make it more recognizable. Evoke Visual Clarity. SCHEDULE A DEMO.

Infographics 103

Infographics Radio Instagram Sports 103

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Open spaces marketing means zigging when others zag.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. B2B prospects consume 11 or more pieces of vendor content. Some 13% say they consumed 20 or more pieces of content, while another 13% consumed 50 or more pieces of content. Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Write for Journalists. This also adds a human touch to the writing.

Small Business 98

Small Business Writing Engineering Infographics 98

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Write content that gives them the news and information they need.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Beyond PR

JANUARY 24, 2017

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., Write for your reader first and search second in order to convey your message as clearly as possible. HOW AND WHEN ARE THEY CONSUMING INFORMATION?

Writing 40

Writing Infographics Radio Mobile 40

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Retail Energy Product Launch 116

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Prohibition

SEPTEMBER 19, 2024

In this digital age, traditional methods of press release writing are no longer enough to stand out. By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

Contently - Strategy

SEPTEMBER 18, 2024

“Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 Interactive content: Quizzes, embedded presentations, dynamic charts, and graphics Content consumers want one thing: Value.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Advertising 84

Advertising Advertising Analytics Privacy 84