Ronn Torossian

AUGUST 27, 2021

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195

Consumer Financial Strategy Branding 195

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 179

Storytelling Corporate Brand Branding 179

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. information because the potential costs of negative information. on negative information.

Consumer 195

Consumer Brand Branding Media 195

Prowly

OCTOBER 23, 2024

Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. Dawn adds notes and tags to each contact card so she always has the information she needs at hand. As a result, there wasn’t enough time to be accurate and deliberate.

How To 211

How To Pitching Analytics Software 211

Business Wire

APRIL 14, 2021

We're more informed now than we've ever been. We have unlimited choices to consume news. Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 369

Consumer Tools Company Branding 369

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Financial 464

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. Marketing claims present particular challenges under FDA guidelines.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Voice search not only changes how consumers access information, but also how they perceive and trust brands. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Branding Brand 150

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 171

Consumer Branding Brand Course 171

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 155

Consumer Customer Service Trends Publicity 155

Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 177

B2C B2B Consumer Marketing 177

Onclusive

JULY 7, 2021

Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online. is probably the most important information a company can have for understanding their customer.”. This is a great example of how we often have preconceived notions of how consumers search.

Branding 370

Branding Brand SEO Engineering 370

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Audience Insights — Understand who is actually consuming the content.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. Have a hub that you can point people to during a crisis where they can find your official responses and information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Agility PR Solutions

NOVEMBER 12, 2024

Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being.

Consumer 96

Consumer Social Media Media Publicity 96

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Resources International Internal 354

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Privacy Branding Brand 107

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Curious, I pressed for more information and asked for the origin of the data. Cross checking AI generated information with trusted sources is not just a best practice, it’s a necessity.

Ethics 117

Ethics Product Launch Data Trends 117

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

JANUARY 6, 2025

The Growing Demand for Sustainable Spirits Consumer awareness of environmental issues has surged in recent years, and the spirits industry is no exception. A growing number of consumers are seeking out brands that align with their values and prioritize sustainability. Adapt to changing consumer preferences and regulatory requirements.

Transportation 78

Transportation Branding Brand Chemicals 78

Agility PR Solutions

MARCH 3, 2025

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online.

Branding 112

Branding Brand Social Media Consumer 112

5W PR

NOVEMBER 7, 2024

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy.

Communications 78

Communications Education Storytelling Consumer 78

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310

Retail Technology Mobile Consumer 310

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. By sharing detailed information about their products, brands can foster trust and credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

Cision

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Embedded hyperlinks and plain-text URLs can provide extra information that you may not have the space to cover in a short press release. Informational Links. Call to Action (CTA).

Writing 310

Writing How To Infographics Pinterest 310

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. These specific Key Performance Indicators (KPIs) help determine the quality, resonance, influence, and bottom line impact of every article. Katie Watson.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. All of this information should lead to more data-driven decision making and the optimization of future content. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418