ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Brand 133

Brand Branding Film Insurance 133

Sword and the Script

NOVEMBER 11, 2014

Sure your insurance costs might go up – but you could also charge admission. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. Marketing marketing strategy viral marketing'

Marketing 120

Marketing System Viral Insurance 120

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Buzzstream

FEBRUARY 3, 2021

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If scaling is the goal, consider efficiency from an exec’s perspective.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101