ImPRessions - Crenshaw Communications

MAY 26, 2020

It consists of topical interviews and chats with a wide variety of guests. Episodes include interviews with retail and e-commerce leaders, deep dives into key topics, as well as any timely news. . Each week, it features an interview with an entrepreneur or executive in the retail or DTC space. The Modern Retail Podcast.

Retail 272

Retail Pinterest Interviews Trends 272

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack.

Agency 310

Agency B2B B2C Pitching 310

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

5W PR

NOVEMBER 18, 2024

You can read the full interview here. Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends.

Industry 78

Industry Education Community Trends 78

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. As easy as it may sound, one of the best social media strategies for marketers is still simply listening to consumers.

Social Media 272

Social Media Trends Media Instagram 272

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 21, 2024

It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. Consumers are drawn to brands that are genuine and honest, sharing their stories, values, and the inspiration behind their products.

Community 78

Community Marketing Ethics Consumer 78

Rock the Status Quo

AUGUST 15, 2014

Robin Williams’ tragic death leaves consumers at high risk of identity theft. For those of you who don’t know her, Amy is a social media speaker, journalist and friend who “ does stuff on the Internet ” (in her words). Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Branding Brand Employee 198

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

Media 245

Media How To Report Social Media 245

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Branding 215

Branding Brand Instagram Video 215

5W PR

MARCH 4, 2025

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. Understanding these predictable cycles allows supplement brands to plan targeted PR campaigns that align perfectly with consumer needs and buying behaviors.

Strategy 78

Strategy Consumer Energy Measurement 78

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. And don’t neglect the old fashioned “information interview.” . – and wanted that to be my specialty. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. This approach demonstrated how brands can use podcasts to address challenges while maintaining transparency and building consumer trust.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 167

Content Marketing Branding Brand Marketing 167

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right? of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event.

Creativity 243

Creativity Retail Groups Media Training 243

Prowly

JANUARY 23, 2025

TRY PROWLY'S MEDIA DATABASE FOR FREE Task #2: Writing pitches to trade media Trade media cycles are longer than for consumer outlets, so you should have the time to prepare hyper-targeted pitches. When offering an expert for a comment or interview, show how one-of-a-kind they are. But do you have the right strategies and tools?

Pitching 104

Pitching How To Media B2B 104

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. The post Building Trust in Fintech: PR’s Role in Consumer Confidence appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Crisis Management Banking 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

Communications 383

Communications Tools Google Resources 383

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

DECEMBER 27, 2016

This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences. Always be curious.

Pitching 211

Pitching Crisis Consumer Storytelling 211

5W PR

DECEMBER 18, 2024

Clearly articulate how the brand’s products or services can enhance consumers’ lives. Interview industry experts, influencers, or customers to share their insights and stories. Understand the target audience’s needs, preferences, and pain points. Create visually stunning short films that tell a compelling story.

Storytelling 78

Storytelling Branding Brand How To 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Their perspective was featured through an interview with Ad Age and coverage in The Current. Their insights were featured in respected publications like Digiday and The Drum.

Branding 323

Branding Brand eBook Advertising 323

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Deirdre Breakenridge

FEBRUARY 15, 2017

4. What characteristics do professionals look for in an interview candidate? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. What are the “new” skills necessary for every PR person today? 3. What’s the best way to uncover your dream job?

Twitter 281

Twitter System Community Healthcare 281