Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Social media use, meanwhile, continues to rocket, across a growing number of platforms. Today FM – Music, Entertainment, News & Sport broadcast nationally.

Radio 83

Radio Sports Marketing Local 83

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Presspage

OCTOBER 14, 2024

Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Establishing thought leadership builds credibility and attracts media attention. 

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. AdExchanger calls itself “the leading voice in ad tech,” and it’s easy to see why.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What’s your secret to media relations success? The digital age has fundamentally changed the consumer.

Financial 168

Financial Infographics Pitching Consumer 168

Bianchi Biz Blog

NOVEMBER 21, 2024

The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event.

Creativity 243

Creativity Retail Groups Media Training 243

Prowly

JANUARY 23, 2025

TRY PROWLY'S MEDIA DATABASE FOR FREE Task #2: Writing pitches to trade media Trade media cycles are longer than for consumer outlets, so you should have the time to prepare hyper-targeted pitches. When offering an expert for a comment or interview, show how one-of-a-kind they are. Do: Keep it simple and valuable.

Pitching 104

Pitching How To Media B2B 104

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What’s your secret to media relations success? What drew you to the field of PR? They’re always timely, engaging and entertaining!

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

.” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz. Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help.

Trends 293

Trends Pitching Agency B2B 293

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.

Technology 92

Technology Automotive Interviews Mobile 92

Presspage

MARCH 18, 2025

Get to the point in the first two sentences Cut the fluff - no jargon, no unnecessary backstory End with a clear call to action (CTA) Example: Hi [Journalists Name], I noticed your recent article on [related topic]. I have a story that builds on this - an exclusive interview with [expert] on [hot topic]. Best, [Your Name] 3.

Examples 78

Examples Pitching Writing How To 78

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Media relationships, too, become more valuable in times of crisis or reputational risk.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 146

Publicity Small Business Trends Leadership 146

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). And this year, the new West Hall adds 1.4

Automotive 91

Automotive Interviews Technology Mobile 91

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. How do you think media relations has evolved in recent years?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? PR should interview the execs to dig for story gold. That’s up 17% from the same survey last year.”. Newsjacking.

Survey 195

Survey Journalism Agency Report 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire.

Engineering 159

Engineering Journalism System Interviews 159

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

The Hoyt Organization

JULY 15, 2024

In today’s competitive marketplace, capturing media coverage is more crucial than ever for driving business success. We understand the unique challenges faced by major real estate developers, architecture and design firms, higher education institutions, hospitality, travel, consumer lifestyle organizations and more.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. What is your secret to media relations success?

Print 120

Print Tourism Transportation Film 120