Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. I always thought I’d be…a newspaper columnist, like my grandfather. Analytics can tell you. What will stay the same?

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? How do you envision the future of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. Yet television talk and news has been surprisingly resilient.

Print 245

Print Pitching Television Newspapers 245

Prowly

APRIL 10, 2025

3 For deeper insights, consider customer interviews. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. Consider using social media ads and Google Ads to show up in front of more consumers and increase your overall footprint.

Branding 104

Branding Brand How To Measurement 104

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

Pitching 150

Pitching Radio Newspapers Print 150

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

Advertising 108

Advertising Advertising Newspapers Education 108

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What story or stories are you most proud of? What elements or characteristics do you look for in a story? Almost 20 years.

Meeting 97

Meeting Media Interviews Pitching 97

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. My daily newspaper of choice is…Google. You recently joined WE Communications as president, International and WE+. How do you approach growing an agency globally?

Local 120

Local Newspapers International Internal 120

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says.

Automotive 117

Automotive Mobile Video Interviews 117

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. My daily newspaper of choice is… the Wall Street Journal. How do you envision the future of PR? Come to work with an eagerness and passion for learning every day. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Perhaps rather than objectivity or even impartiality, transparency is the key to granting consumers the information they need to tell fact from fiction. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MAY 24, 2016

In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture. Social media is how people consume news and connect to their family, friends and the world. What role does social media play in your job?

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. My daily newspaper of choice is…The New York Times.

Newspapers 120

Newspapers Journalism Pitching Report 120

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show. As more and more content is being created, and even though Google has clamped down on a lot of the “junk content” out there, content consumers will become increasingly discriminating.

Pitching 174

Pitching Journalism Video Advertising 174

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

Media 100

Media B2B Data Pitching 100

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency.

Analytics 120

Analytics Agency Newspapers Community 120

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not.

Agency 100

Agency Newspapers Radio Interviews 100

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. I am a voracious consumer of news. Rapid Fire Round. Just boring old Dad.

Sports 120

Sports Government Public Affairs Radio 120

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 96

Meeting Handbook Newspapers Government 96

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. My daily newspaper of choice is…The Washington Post. Be truthful. I had a great teacher in my mother. And other jargon words.

Financial 120

Financial Corporate B2B Film 120

The Hoyt Organization

SEPTEMBER 21, 2024

Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

Social Media 64

Social Media Newspapers Television Radio 64

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 111

Automotive Technology Transportation Trade Shows 111

5W PR

AUGUST 12, 2020

With more than 70 percent of consumers preferring to know a brand / company via its content rather than ads, healthcare PR companies should place emphasis on creating content that spotlights the people behind the brand. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

Healthcare 88

Healthcare Strategy Communications Policies 88

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Branding 76

Branding Brand Local Interviews 76

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Consider: Newspapers. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! Scanning newspapers, magazines and online publications is still a thing! In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. Her advice for young talent making their way into PR? What inspired you to get into PR?

Newspapers 68

Newspapers Survey Interviews Creativity 68

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54