Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page. Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

MARCH 24, 2021

Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . All without the risk of destroying the materials that item is made from.”.

Chemicals 148

Chemicals Retail Facebook Local 148

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Yeah, not many.

Social Media 125

Social Media Study Blogging Company 125

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

International 78

International Internal Retail Trade Shows 78

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads.

Sports 117

Sports Advertising Advertising Survey 117

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Get professional help.

Survey 136

Survey How To Construction Data 136

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Insurance Insurance 54

Cision

SEPTEMBER 17, 2015

She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. These days at the Tribune, scoops related to things that consumers would care about – names of companies or interesting people,” Yerak said. Send a Scoop.

Pitching 120

Pitching Report Insurance Insurance 120

Prohibition

MAY 29, 2021

Retail giants going the extra mile for consumers. It’s always great when brands show they genuinely care for their consumers! This month we have to give a big shout out to H&M for a brilliant campaign they launched in April which was its free suit rental service for those attending interviews. — ????

Retail 62

Retail Social Media B2C Fashion 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Retailers have built strong store brands and they make high quality products.

Technology 63

Technology Marketing Retail Interviews 63

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. Volkswagen Unveils Electric ‘Hippie Bus’ Consumer Guide Car Stuff Podcast: EV Ownership Issues, Car Tattoos.

Groups 96

Groups Meeting Automotive Media 96

The Stalwart Blog

MARCH 2, 2017

The San Diego NBC Station was producing a news segment centered around issues that a viewer raised to the consumer watchdog team about recent purchases at one of my client's locations. All furniture retailers were getting targeted. The story wasn't unique to Jerome's. My client thought otherwise.

Report 60

Report Retail Interviews Local 60

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Blurred Lines between Influencers and Brands.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 98

How To Newspapers Analytics SEO 98

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 91

Social Media Media Viral Tools 91

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

Small Business 98

Small Business Writing Engineering Infographics 98

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points.

Brand 74

Brand Branding Instagram Fashion 74

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content. Beehive B.I. Performance.

Tools 71

Tools Marketing Enterprise Software 71

MaccaPR

AUGUST 31, 2016

Historically, a breast pump was a retail purchase decision. In fact, right after the rebrand, media sources were interviewing Medical Alley president and CEO Shaye Mandle (pictured right) on a weekly basis. To reach these consumers, StoneArch started by creating a brand color palette to play off of the brand’s optimism and innovation.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Advertising 100

Advertising Advertising Agency Twitter 100

Mark My Words

APRIL 24, 2015

It was only meant to be a retail report at the backend of the Tuesday Standard. But when Pret A Manger CEO Clive Schlee let slip that he has given his baristas the power to hand out free drinks or food to customers the interview became one of the paper’s most read stories.

Retail 60

Retail Google Journalism Trends 60

5W PR

JANUARY 22, 2018

Instagram story features include the ability to search, converse and engage with potential new followers and consumers. Instagram story features include the ability to search, converse and engage with potential new followers and consumers. . Stronger Brand Presence. The Ephemeral Content Shift.

Instagram 68

Instagram Social Media Media Retail 68

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I hope the NAIAS organizers do it again!

Meeting 77

Meeting Automotive Media Technology 77

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. Spanish retailer Zara , however, has developed ultra-responsive production processes that allow it to move from product conception to consumer within a few weeks.

Fashion 67

Fashion Energy Chemicals Retail 67

Polaris

AUGUST 19, 2014

B2B brands that use marketing automation software can do closed-loop marketing to map the journey to purchase, but consumer brands sold through traditional retail channels are generally in the dark about how a prospect moves through their sales funnel. . The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100