Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

MAY 26, 2020

It consists of topical interviews and chats with a wide variety of guests. Episodes include interviews with retail and e-commerce leaders, deep dives into key topics, as well as any timely news. . Each week, it features an interview with an entrepreneur or executive in the retail or DTC space. The Modern Retail Podcast.

Retail 272

Retail Pinterest Interviews Trends 272

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year.

Social Media 272

Social Media Trends Media Instagram 272

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?

Automotive 111

Automotive Technology Transportation Trade Shows 111

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:03:23-0#.

Measurement 109

Measurement Video Technology Enterprise 109

5W PR

DECEMBER 18, 2024

Clearly articulate how the brand’s products or services can enhance consumers’ lives. Interview industry experts, influencers, or customers to share their insights and stories. Stay up-to-date with the latest trends and technologies to keep the storytelling fresh and innovative.

Storytelling 78

Storytelling Branding Brand How To 78

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. And all tech media are not the same. Narrate the story. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Last year, I earned a Top Writer status in Social Media on Medium. Without an audience on the other end, you do not exist.

Education 224

Education Community Social Media Energy 224

Cision

DECEMBER 27, 2016

This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences. Always be curious.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Prowly

JANUARY 23, 2025

PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. TRY PROWLY'S MEDIA DATABASE FOR FREE Task #2: Writing pitches to trade media Trade media cycles are longer than for consumer outlets, so you should have the time to prepare hyper-targeted pitches.

Pitching 104

Pitching How To Media B2B 104

PR Job Coach

JUNE 12, 2014

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. She told me about a new position that was opening up and encouraged me to apply.

How To 197

How To Apparel Tourism Interviews 197

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence.

Consumer 78

Consumer Financial Crisis Management Banking 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Branding Brand Crisis Management 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 86

Mobile Technology Automotive Meeting 86

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

Sword and the Script

MARCH 19, 2024

I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Why does this happen? The result is a loss of trust – which can slow or derail a deal.

B2B 169

B2B Marketing eBook YouTube 169

Shift Communications

DECEMBER 12, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Future of Marketing Marketing Marketing Technology future of marketing marketing Mitch Joel' Who is Mitch Joel ?

Marketing 130

Marketing Technology Conference Interviews 130

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. Of course, when, where, and how all depends on your audience.

Examples 104

Examples Branding Brand How To 104

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Presspage

NOVEMBER 8, 2024

Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations. As virtually every modern business is dependent on some form of technology, something going wrong is an underlying threat at all times. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. This approach, however, is time-consuming and error-prone. Organizations typically start by consolidating data into spreadsheets.

Measurement 198

Measurement System Data Technology 198

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change? Why did you decide to make the change to CEO? That was the piece that clicked.”.

Communications 96

Communications Interviews Software Data 96

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. The two most dramatic changes are the 24/7 news cycle and technology growth. You were recently named chief executive officer of Direct Impact.

Public Affairs 227

Public Affairs Local Education Policies 227

Flack's Revenge

MAY 14, 2019

Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. If so, this could drive a pitch that lands.

Survey 195

Survey Journalism Agency Report 195

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158