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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical tradeshows have ceased. We know of B2B marketers who had planned on attending 100+ tradeshows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual tradeshow events?
Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a tradeshow floor and more.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.
This tradeshow, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. the reporters likes to schedule interviews through? We all saw the headlines from Las Vegas.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of TradeShows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem.
She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow.
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumersshow loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.
Thought leadership can provide several benefits including: Raising brand awareness and exposure Drive meaningful press coverage for the brand Increase consumer demand and sales for the company Position your business as an expert in their industry. Securing Interviews To Establish Credibility.
This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.
Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.
These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Backing Your Brand with Credible Professionals.
These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Backing Your Brand with Credible Professionals.
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