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I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.
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It only makes sense: If a journalist hasnt worked with you before, theyre far less likely to hear you out and consider writing a story based on your pitch. Keeping tabs on every interaction with journalists and strategizing follow-ups to maximize your chance of winning coverage is too time-consuming to do manually.
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