Consumer Leadership Pharmaceuticals 
Stern + Associates
FEBRUARY 17, 2014
In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.
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5W PR
SEPTEMBER 30, 2024
Supporting Health and Wellness Brands with Strategic Campaigns For health and wellness brands offering solutions such as supplements, skincare, or natural remedies, public relations plays a vital role in raising product awareness and building consumer trust.
Communications Conversations
MAY 20, 2020
According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.” It’s about how J&J is promoting and merchandising the show.
Bianchi Biz Blog
JULY 22, 2024
Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. of Malaysians using social media to consume news content while 30% follow influencers.
Cision
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Growing readership while reaching a broader audience is the perennial goal of every blog. million words.
PRSay
MAY 9, 2023
But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Does EMV even matter?
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