ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Cybersecurity changes all the time, and more than nearly any other tech category, it offers a robust stream of industry conferences and meetings. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.

Meeting 90

Meeting Print Marketing Local 90

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What story or stories are you most proud of? What elements or characteristics do you look for in a story?

Meeting 97

Meeting Media Interviews Pitching 97

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. The post Meet the Media – Dan Rosenheim appeared first on Landis PR. What’s it like working in business development vs. news?

Meeting 98

Meeting Media Print Enterprise 98

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails.

Communications 218

Communications Employee Video Google 218

PRSay

DECEMBER 15, 2017

Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. Do just one thing — even if it only takes 15 minutes — every day. But do something. Your efforts will eventually help you achieve the goals you set. Consult with the people who matter to you.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). It’s a pizza party, not a state dinner. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! The title was: By 2030 You Won’t Need a Driver’s License.

Automotive 84

Automotive Meeting Media Mobile 84

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out.

Branding 157

Branding Brand Travel Crisis 157

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. So, for the time being, the first meetings with her new colleagues will be virtual. And that’s fantastic.

Energy 183

Energy Journalism Leadership Meeting 183

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy B2C SEO Social Media 149

5W PR

JUNE 1, 2023

Meeting Local Tastes and Preferences One of the main reasons why brands should consider customizing snack flavors for different regions is to meet local tastes and preferences. Consumers in different regions have different palates and may prefer different flavors.

Local 88

Local Internal International Consumer 88

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements.

Storytelling 163

Storytelling Media Nonprofit Government 163

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 93

Pitching Consumer How To Meeting 93

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 166

Financial Video Consumer Data 166

Bianchi Biz Blog

JULY 22, 2024

In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.

Trends 120

Trends Communications Big Data B2C 120

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Similarly, I had the opportunity to meet a young automotive technician named Jose Campos. Stumpe is also an inspiration for women who aspire to an automotive career.

Meeting 77

Meeting Automotive Media Technology 77

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. You can conduct general webinars for a group of speakers – which can help get everyone on the same page and better understand your goals – or meet for face-to-face instruction.

Conference 150

Conference Training Healthcare Policies 150

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart. “K” is Knowledge.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Phoner – When we set up meetings or briefings with clients and reporters or analysts, sometimes it’s an in-person, but more often people in New York are too busy for face time, so we set up a “phoner.”. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. The post Spotlight on a Solo PR Pro: Meet Jen Peterson appeared first on Solo PR Pro.

Meeting 81

Meeting Radio Travel Television 81

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Similarly, if you can determine other audience demographics such as the age range of your Twitter followers, their interests, and their geographic locations, then you can better craft your messaging to meet them on their content-consuming levels.

How To 265

How To Media Software Agriculture 265

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Some businesses believe that videos are too costly and time consuming, but that’s not the case if you plan well and invest in the right tools.

Video 120

Video Strategy Marketing YouTube 120

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I think they can by taking a long-term view, insofar as stronger local economies, clean environments and happy employees can all be good for the company.

Corporate 198

Corporate Branding Brand Agriculture 198

Bianchi Biz Blog

APRIL 29, 2024

Communications and media market in Hong Kong The Hong Kong communications, media, and PR market is a dynamic and competitive landscape that reflects the city’s status as an international business hub and its unique East-meets-West culture. Understanding local customs, values, and sensitivities is crucial.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

MAY 23, 2016

People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. Communicating is difficult.

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level. That may be a good reason to look for an up-and-comer.

Local 120

Local Corporate Groups Ethics 120

Stephen Waddington

JULY 3, 2020

Community and personal wellbeing We have a new appreciation of each other, of our local community and of our keyworkers. We have a greater sense of community and have learnt to live more locally - the corner shop, local walks and our neighbours have increased our sense of wellbeing. We miss our local. We miss people.

Local 126

Local Community Measurement Video 126

The Hoyt Organization

AUGUST 23, 2024

As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks.

Hotels 95

Hotels Industry Energy Local 95