5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Many journalists now prefer to be pitched through social media rather than email.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. If you really want to stand out, include relevant video in your pitch and subject line. Well I have news for you: it’s not.

Pitching 120

Pitching How To Construction Branding 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Media are no different and require a tailored approach , even with popular U.S. story angles.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 93

Pitching Consumer How To Meeting 93

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.

Crisis 199

Crisis Pitching Airlines Technology 199

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Offer DIY ideas that are real.

Local 120

Local Viral Survey Consumer 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch. Their regional HQ in Asia is Singapore where Ted is based.

International 153

International Internal Media Pitching 153

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! While influencers have a place and time, everyday people are the figures to emphasize in the coming year, especially if you’re in a consumer-facing arena.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. These tours aren’t just efficient, though. When done right, they can be creative and compelling.

Media 120

Media Television Pharmaceuticals Radio 120

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We truly can run the world without consuming the earth. How does your news affect them?

Pitching 0

Pitching Energy Media Relations Social Media 0

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts. Get listed on relevant online directories such as Yelp, Yellow Pages, and Weedmaps.

Strategy 96

Strategy Branding Brand Local 96

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Cision

JULY 20, 2016

Over the years, I been able to use these relationships to better understand how each editor prefers to be pitched, the types of stories they are interested in covering and learn how their publications are adapting in the ever-changing media landscape. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

Leadership 120

Leadership Local Pitching Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Don’t fall for a slick pitch. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Here are four steps to pitching reporters and getting coverage from your upcoming conference. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104