Ronn Torossian

AUGUST 27, 2020

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. The post Video: Effective Communication with Customers appeared first on.

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Video Communications Survey Agency 195

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen? Click the image to view the video or read the transcript below. First, consumers of all types are spending more and more time in digital environments.

Video 0

Video Marketing Media Measurement 0

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

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YouTube Video Advertising Advertising 195

Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here. And even connect that same audience across your owned and paid media channels.

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Video Media Measurement System 231

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. Because it turns out that only 30% of consumers trust companies. The truth is, customer-centric storytelling is a sound marketing strategy for any company.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

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Video Strategy Marketing Instagram 125

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

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Video Film Facebook Social Media 162

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below.

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

AUGUST 7, 2017

View the video or read the full transcript below for the story. How do we craft stories, campaigns, and content, and video to YouTubers, and pictures to Instagrammers and traditional PR to traditional media? You brought a suite of services together in other areas, in marketing, in technology areas. ” #00:01:52-7#.

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Measurement Video Technology Enterprise 109

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

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Branding Brand Marketing Storytelling 78

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

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B2B Marketing LinkedIn Video 181

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

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Print Marketing Instagram Newspapers 100

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest.

Industry 78

Industry Apparel Print Marketing 78

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. billion in 2018. People love it.

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Video Strategy YouTube Pitching 130

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. market, PR is not just an option but a necessity.

Branding 78

Branding Brand Marketing How To 78

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. New and useful Facebook features for B2B PR and marketing.

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B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

JANUARY 15, 2023

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. What once was the latest marketing trend has now become a marketing staple. That’s right. And it’s not hard to see why.

Storytelling 155

Storytelling Video Trends Consumer 155

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement.

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Video Branding Brand Instagram 148

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Agility PR Solutions

NOVEMBER 23, 2021

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very clear, detailing a shift in social media platforms and video […].

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Video Social Media Branding Brand 157

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Videos range from singing and dancing, to comedy, reaction videos and challenges. Video ads aren’t skippable.

B2B 310

B2B Video Social Media Creativity 310

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

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Trends Employee Viral Advertising 385

Cision

NOVEMBER 7, 2017

While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

Measurement 0

Measurement Media B2C B2B 0

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 110

Video Strategy Marketing Consumer 110

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Marketing and corporate communications will overlap. Livestream goes mainstream. Innovation still rules.

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Trends Communications Employee Corporate 407

Agility PR Solutions

OCTOBER 30, 2023

There’s also no shortage of […] The post Video shopping offers consumers guided brand journeys—here’s how it works appeared first on Agility PR Solutions.

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Video Consumer Branding Brand 105

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 272

Social Media Trends Media Instagram 272

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

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How To Storytelling B2C Measurement 282