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Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. She will be media neutral. Good public relations has never, ever been just about mediarelations. Our ability to manipulate data provides us with the potential to wield great power.
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. you will obviously need to arrange transportation.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?
Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. And on social media, there were 534,000 CES mentions with a reach of 28.5
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. of South Korean internet users are active on KaKaoTalk, which is one of the top social media platforms by the number of active users.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Cutting Corners with MediaRelations Groundwork.
But as the show expands, including new automotive space in the new LVCC West Hall , so does the competition and the jockeying for media and attendee attention. More than 180 companies from the transportation and vehicle tech industry have committed to the show, including GM, Daimler AG, Fisker, Turing Auto, Waymo and more.
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, mediarelations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. EV Pulse is our flagship property covering the entire gamut of electrification in transportation. Current properties include EV Pulse and FlatSixes.com. ABC News: Return of the Microbus?
After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. My startup’s first product, Futurride.com, launched in September.
I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I like being able to help people with my work, as well as inform them. What elements or characteristics do you look for in a story, and why?
The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.
derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. Look at these three insights – plus one bonus tip! With pandemic-driven travel bans around the world lifted, CES 2024 should attract an even larger crowd.
I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Finish this sentence: If I am not reporting, I am ….
New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.
The FinanceBuzz team adjusted their outreach to emphasize McDonalds after noticing journalists and social media audiences gravitating toward that angle. Involve your outreach team early and often Bring mediarelations teams into the ideation and data phases. I mean, yes, they’re, they’re two separate people.
These new beats aim to meet the needs of today’s news consumers, spanning a variety of topics audiences care about. While WAMU had previously split up DC news coverage by geography, it’s now looking to focus more on race and ethnicity, transportation and development, education and inequality, and culture. This isn’t always easy.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.
Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. . Plus, travel and transportation can be expensive. “
Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S.
One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. View things from other perspectives – that of the reporters and of the end consumer. The post PR Hacks: Sure-fire Shortcuts to Public Relations Success appeared first on Bianchi PR.
That includes consumer incentives and additional funding for EV charging stations. Related Articles: DAILY DRIVE PODCAST: February 1, 2022 – Today’s headlines and the EPA’s more stringent emissions rules. Transportation Department sets national strategy for safer roads, cars. A turning point in the transition to EVs?
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