Remove Consumer Remove Meeting Remove Trade Shows
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Email marketing clearly deserves to be near the top of the list. Read more here. Content Marketing'

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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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5 Ways PR Can Maximize Your Next Marketing Move

5W PR

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

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Has the trade show had its day (at last)?

The Hoffman Agency

If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many trade shows I’ve been to. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.