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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro.
According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Email marketing clearly deserves to be near the top of the list. Read more here. Content Marketing'
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a TradeShow. By Alise, Associate Vice President, Beauty & Wellness.
If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many tradeshows I’ve been to. Tradeshows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.
You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book.
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech tradeshows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.
CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. If you are at a tradeshow, don’t be afraid to set up a face-to-face meeting. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list.
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a tradeshow floor and more.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
These colorful, creative packages are not just eye-catching but also eco-friendly, aligning with the growing consumer demand for sustainability. Consumers are increasingly prioritizing these aspects in their purchasing decisions, and industry experts acknowledge this shift.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. B2B buyers consume information from a range of sources. 28% “peers/colleagues,”. 27% “web searches,”.
Consumer expos, industry tradeshows, and product sampling all had to make massive pivots in order to survive. This new way of interacting with reporters allows for targeted pitches that meet the mark every time to achieve desired results. Hybrid Events. Final Thoughts.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. There’s always a creative solution.
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a tradeshow in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.
Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumersshow loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. It can also help you communicate your company values.
The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics.
Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. consumer goods industry is being overturned by a new class of startups and small businesses. Trends to Watch in 2018. Scoping Out Competition.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.
As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Real effort into digital and social. Semi-controlled chaos.
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend tradeshows and events, from the niche to the grand scale. My main goal was to reconnect with contacts, meet brands that interested me personally and network. If you are also, do say hi !
Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. PR can help to enhance, support and amplify your advertising, digital, social media marketing, tradeshow and sales promotion activities. 5) We don’t need PR, it’s too expensive.
29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.
You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas.
And that environment of change has also extended to the industry’s longstanding events and tradeshows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.
One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. View things from other perspectives – that of the reporters and of the end consumer. Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ).
We also expect that traditional press conferences, tradeshows and similar events will never return to a pre-pandemic level and relevance. The growing demand for digital services will last even after Covid-19 and replace some of the former face-to-face meetings to a greater extent. Kind communication. Trend 3: The Metaverse.
As we discuss the strategies for each, it can be helpful to imagine each scenario for your business and how the rubber might meet the road as you move forward in your influencer marketing. Recommendations from a trusted professional can help a brand build credibility and trust with consumers. Finding the Purrrrfect Fit.
As we discuss the strategies for each, it can be helpful to imagine each scenario for your business and how the rubber might meet the road as you move forward in your influencer marketing. Recommendations from a trusted professional can help a brand build credibility and trust with consumers. Finding the Purrrrfect Fit.
Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.
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