Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant.

Storytelling 120

Storytelling Video Local Measurement 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. I’m taking another week off from writing my letter next week.

Report 81

Report YouTube Privacy Web 81

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Google+ will close to consumers on 2 April. Killed by Google is a website that does what it says in the URL.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Banner ads, pay-per-click ads, even native advertising all served as successful means for brands to get in front of consumers. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 88

Crisis Employee Trade Shows Local 88

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

APRIL 11, 2018

Last summer, Instagram celebrated Stories’ first anniversary by saying 50 percent of businesses on the platform had produced a Story in a single month, and that one in five organic Stories from a brand had produced a direct message from a consumer. This can help build excitement before an event, as well as during and after an event.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Readers’ digital and mobile consumption habits are central to this schedule. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

FEBRUARY 2, 2017

Paul Pioneer Press, Sue comes out of digital – at Twin Cities Public TV, she grew the NextAvenue.org website to a 300 percent increase in traffic with 1,000,000 unique visitors a month, re-launching the site with responsive design and mobile-friendly content. Please welcome. Sue Campbell!

Print 48

Print Newspapers Interviews Journalism 48

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Copywriter – one of the people above should be able to write the words you need to communicate.

Marketing 52

Marketing Community Trends Case Study 52

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52