Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 303

Facebook Newspapers Local Crisis 303

Agility PR Solutions

APRIL 6, 2020

Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. and UK newspapers for mentions appeared first on Agility PR Solutions. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients.

Newspapers 78

Newspapers Media Consumer Publicity 78

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Branding Brand Radio 93

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Luckily, there are so many ways to consume news that it’s pretty hard to miss it. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. What Are Consumers’ Responsibilities? The concept of “fake news” is anything but novel. For now, fake news isn’t going anywhere.

Google 225

Google Facebook Wikipedia Engineering 225

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Some 1,561 U.S.

Local 140

Local Newspapers Journalism Radio 140

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Compare then and now.

Writing 294

Writing Journalism Pitching Report 294

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

OCTOBER 16, 2024

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. Washington addressed the rapid acceleration of business cycles.

Technology 109

Technology Trends Banking Newspapers 109

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. The machines, the tools of today like the bots and algorithms are no replacement for our brains. It’s daunting. Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. Yet television talk and news has been surprisingly resilient.

Print 245

Print Pitching Television Newspapers 245

Cision

JUNE 29, 2016

Brands, publishers and consumers will continue to benefit from the micro-targeting enabled by big data strategies such as machine learning and predictive analytics. Essentially, leveraging the insights found in the big piles of data we’re all creating will allow us to better understand what individual consumers are looking for and wanting.

Analytics 215

Analytics Measurement Big Data Data 215

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” . “The Great Recession sent the U.S.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

MAY 3, 2019

The same thing has happened with newspapers. More people than ever consume news. They just consume it across more varied platforms. People are more reachable than ever, even as it’s simultaneously never been more difficult to reach them through a few large platforms. And network TV news.

How To 137

How To Education Exercises Newspapers 137

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option.

Social Media 227

Social Media Newspapers Reputation Community 227

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S., Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

PRSay

NOVEMBER 7, 2019

The way information is produced and consumed has changed vastly in those eight decades. I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest. A fifth of the staff will be furloughed.

Print 102

Print Newspapers Crisis Local 102

Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. That is whether you like it or not, the way a lot of people nowadays are consuming the news. We just had a newspaper in Bartlett, Texas, close. This newspaper had been publishing regularly since 1886, every single week, without fail.

Ethics 46

Ethics How To Newspapers Agency 46

Deirdre Breakenridge

JUNE 25, 2018

Consumers, especially young ones, are getting most of their content from social media and online platforms. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner.

Sports 150

Sports Television Social Media Newspapers 150

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

Pitching 150

Pitching Radio Newspapers Print 150

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” As professionals, our job is to teach the media and the consumer (once we get to them) about a differentiator they are not aware of. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly.

Newspapers 103

Newspapers Print Local Television 103

Polaris

DECEMBER 2, 2014

” Magazine and newspaper publishers—online and off— are responsible for the bottom line. Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing. and attracting new ones.

Blogging 186

Blogging eBook How To Writing 186

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. It’s the final paragraph of a press release that contains background on the company in question. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

Print 104

Print Tools Software Media 104