ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency International Internal Pitching 192

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling.

Pitching 79

Pitching Agency Creativity Guidelines 79

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! While influencers have a place and time, everyday people are the figures to emphasize in the coming year, especially if you’re in a consumer-facing arena.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

MAY 3, 2019

The same thing has happened with newspapers. More people than ever consume news. They just consume it across more varied platforms. Get more media pitching knowledge from Michael Smart here. And network TV news. That means the credibility boost that comes from third-party media placements remains critically important.

How To 137

How To Education Exercises Newspapers 137

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. How many pitches is he likely to read? Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Cision

FEBRUARY 4, 2016

Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. If you’re always working on routine, time-consuming tasks, you may be missing out on more valuable activities. Premium Services.

Analytics 120

Analytics Newspapers Software Google 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Here are four steps to pitching reporters and getting coverage from your upcoming conference. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name.

Branding 104

Branding Brand How To Measurement 104

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. What advice do you have for PR people that want to pitch you? Please don’t pitch something and then go M.I.A.

Meeting 97

Meeting Media Interviews Pitching 97

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

Media 100

Media B2B Data Pitching 100

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

APRIL 27, 2016

Consumers have so many choices for entertainment, and consumption patterns are changing. . Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Consumers are engaged with content in exciting ways, and it’s a two-way dialogue with brands.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? You need to keep in mind the paid search team may have different objectives and are converting consumers near the end of the funnel. brilliant?—?that’s

Retail 169

Retail International Internal Twitter 169

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Consider: Newspapers. Develop Your Pitch.

Writing 96

Writing How To Media Guidelines 96

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My daily newspaper of choice is…newspaper? And they told a good story. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily.

How To 105

How To Guidelines Writing Pitching 105

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Where can I distribute a press release?

Analytics 104

Analytics SEO Engineering Financial 104

Cision

MARCH 14, 2016

When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. About five or six years ago, it was tremendously popular among consumers. So, how do you do this with your brand? Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Newspapers. Create Your Pitch. When developing your press release submission, a killer pitch is essential. Above all else, keep your pitch email short and sweet.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

FEBRUARY 20, 2023

But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. What elements or characteristics do you look for in a story, and why?

Automotive 84

Automotive Meeting Media Mobile 84

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 114

Survey Industry Leadership Study 114

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Prakkypedia

OCTOBER 30, 2017

Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

Media 61

Media Pitching Radio Newspapers 61