Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Radio and TV stations are also hard hit.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Beyond PR

JUNE 30, 2016

The college newspaper. The university radio or TV station. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Research from re:fuel has shown how effective it is to reach students at their campus newspapers. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What advice do you have for PR professionals who are trying to build rapport and strengthen relationships with their consumers?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Online monitoring, social media listening, TV, radio and print monitoring. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Cision

FEBRUARY 10, 2016

I am a voracious consumer of news. This starts with the TV on while working out in the morning to NPR on the radio as I drive in to constant news monitoring all day. My daily newspaper of choice is…The Boston Globe. Do you have any daily rituals that keep you going? Rapid Fire Round. Just boring old Dad.

Sports 120

Sports Government Public Affairs Radio 120

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 56) “I help people learn about my company, its products and services through newspapers, magazines, and online including social media.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 154

Employee Print Writing Survey 154

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

Social Media 64

Social Media Newspapers Television Radio 64

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not. No News Release Required—Really!

Agency 100

Agency Newspapers Radio Interviews 100

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”.

Media 76

Media Journalism Radio Print 76

The Hoyt Organization

SEPTEMBER 21, 2024

Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel. Still not sure?

Writing 104

Writing Small Business Consumer Reputation 104

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. And then on the consumer side, what does that mean? It means that we are often not breaking the news as we used to.

Wireless 102

Wireless Radio Storytelling Airlines 102

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. See how far down “reading” and “radio” are down on this list? What do we know about these kids? What am I talking about?

Communications 60

Communications Mobile Radio YouTube 60

Barokas

MAY 5, 2017

For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. And then we can focus on the other ‘t’ word – trust.”.

Publicity 68

Publicity Media Reputation Radio 68

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Over 60% of consumers purchase products after watching videos. Once you define your target audience, you can start building a media list. Find a Press Release Distribution Company.

How To 105

How To Guidelines Writing Pitching 105

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Consider: Newspapers. Radio shows.

Writing 96

Writing How To Media Guidelines 96

5W PR

AUGUST 12, 2020

With more than 70 percent of consumers preferring to know a brand / company via its content rather than ads, healthcare PR companies should place emphasis on creating content that spotlights the people behind the brand. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

Healthcare 88

Healthcare Strategy Communications Policies 88

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. QQ.com Stheadline.com Thus, having specific media or influencers on consumer or corporate contents that can land on Yahoo HK would be a good way to click-off a consumer / corporate communications campaign.

Marketing 92

Marketing Local Crisis Management Internal 92

Prakkypedia

OCTOBER 30, 2017

That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on. It means subscribing to media, being a regular, loyal media consumer, and connecting to journos wherever you can in spaces like social media.

Media 61

Media Pitching Radio Newspapers 61

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 92

Ethics Journalism Radio Television 92

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

MAY 12, 2015

At this next race, Child’s Hill was to be the difference, according to the opposing coach as reported in our town newspaper. He also read the town newspaper. Cramps, dehydration, fatigue all settle in quite easily and consume the mind. The Hardest Sport in the World. He’d met adversity before and knew exactly how to approach it.

Exercises 60

Exercises Training Newspapers Sports 60

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. The private newspapers are affiliated with certain groups, so they are pro certain things. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? It’s a tricky one.

Ethics 86

Ethics Radio Sports Facebook 86

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Start by looking at different news outlets, including: Radios. Newspapers. About 64% of consumers purchase a product after watching a branded video. Social media influencers.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60