Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption.

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

MAY 2, 2015

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes.

Report 100

Report Mobile Newspapers Media 100

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. if it’s a great piece you could even Tweet it from your agency’s Twitter handle. brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

Cision

FEBRUARY 4, 2016

Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. If you’re always working on routine, time-consuming tasks, you may be missing out on more valuable activities. Premium Services.

Analytics 120

Analytics Newspapers Software Google 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Twitter (X) The bird logo (previously). TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Brand 104

Brand Branding How To Measurement 104

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Bianchi Biz Blog

JULY 15, 2024

I’m proud of the BP oil spill coverage by the small team of reporters we had in New Orleans at the time, and I’m personally proud of some of the consumer-focused stories I was able to dig in to while at Car and Driver. You can follow David on Twitter and LinkedIn. What story or stories are you most proud of? Almost 20 years.

Meeting 97

Meeting Media Interviews Pitching 97

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

AUGUST 24, 2015

In other words, leveraging online reviews is a way for consumers to discover, vet and transition to your business from larger ones. ClickZ estimates that the value of an Instagram follower is ten times that of a Twitter followe r (although I don’t think that can be extrapolated to mean that any Instagram post is worth $250).

Newspapers 120

Newspapers Instagram Writing Examples 120

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Video Interviews 117

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Stephen Waddington

MARCH 3, 2020

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 114

Survey Industry Leadership Study 114

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Or that the people reading the New York Times might not be their buying audience (using FollowerWonk we can easily see whether social shares align with the right titles in Twitter bios).

Media 100

Media B2B Data Pitching 100

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MARCH 31, 2016

Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69

Radio Newspapers Print Media 69

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Digital Consumers are Driving Trends. Not that long ago, no one cared what was trending on Twitter. Direct to Consumer PR as Advertising. We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

Social Media 64

Social Media Newspapers Television Radio 64

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Cision

AUGUST 9, 2016

Working at newspapers for a few years taught me to always consider the audience when you’re writing. A Twitter mindset is helpful in working with journalists. Personal recommendations have always been the most reliable source of information for consumers. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire.

Wireless 102

Wireless Radio Storytelling Airlines 102

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” As professionals, our job is to educate the media and the consumer (once we get to them). This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

Bianchi Biz Blog

FEBRUARY 20, 2023

But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. What elements or characteristics do you look for in a story, and why? If it’s something that makes me curious, excited or dubious then I know it’s likely a good story.

Automotive 84

Automotive Meeting Media Mobile 84

Beyond PR

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 75

Facebook Newspapers Local Consumer 75

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Facebook 52