Remove Consumer Remove Pharmaceuticals Remove Print
article thumbnail

Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

Radio 83
article thumbnail

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Key take-aways: What beliefs do your consumers/patients hold close? When the topic gets personal, people are more passionately involved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Does EMV even matter?

article thumbnail

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48
article thumbnail

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). By this, I mean a frequently updated blog.

article thumbnail

5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.