Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Shift Communications

NOVEMBER 20, 2017

Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. Pharmaceutical companies. SaaS technology companies. Technology companies. Methodology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Automakers. Entertainers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Mindful Marketing

MAY 8, 2021

The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. Another way to view it is Excedrin is greatly increasing the top of its sales funnel, or its brand awareness, which will inevitably mean more consumers taking action.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Insurance Insurance 54

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 3, 2020

The volume is coming from health, pharmaceutical, education and government sectors. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 93

Product Launch Survey Pharmaceuticals Banking 93

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. Align Technology.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Election News.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. Growing readership while reaching a broader audience is the perennial goal of every blog. million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. Growing readership while reaching a broader audience is the perennial goal of every blog. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. EpiPen price causes outrage.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202