Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.

Pharmaceuticals 98

Pharmaceuticals Television Marketing YouTube 98

Bianchi Biz Blog

JULY 22, 2024

Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels. of Malaysians using social media to consume news content while 30% follow influencers.

Marketing 99

Marketing Tourism Local Government 99

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. Want to maximize your time in studio?

Media 120

Media Television Pharmaceuticals Radio 120

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Mindful Marketing

FEBRUARY 14, 2021

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

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How To Media Print Real Estate 48