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And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.
Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.
EV Pulse is our flagship property covering the entire gamut of electrification in transportation. I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.”
Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. During his talk, McNeill discussed his company’s pro-mass transit efforts , including putting $50 million into local transportation initiatives in U.S.
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. I like being able to help people with my work, as well as inform them.
As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.
Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Their businesses are often all-consuming, back-breaking and require full family support. Finish this sentence: If I am not reporting, I am ….
For topic inspiration, consider these comments from Kirsten Korosec of TechCrunch , “While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. 4 – Technology Trends and New Design Innovations.
The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport.
There are also asset-less digital PR strategies that include pitching quotes to journalists. To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If it’s interesting, you can pitch it for coverage.
These new beats aim to meet the needs of today’s news consumers, spanning a variety of topics audiences care about. While WAMU had previously split up DC news coverage by geography, it’s now looking to focus more on race and ethnicity, transportation and development, education and inequality, and culture. This isn’t always easy.
Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Plus, travel and transportation can be expensive. “ They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.
Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.
It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. Dean Kamen, on the other hand, wanted to go the direct-to-consumer route with a splashy launch in New York’s Bryant Park and an appearance on “Good Morning America.” It was then called “Flywheel.”
I was pitching the media for our fashion and consumer clients. I went grocery shopping and had to figure out the transportation system for the city. I was very happy I was able to go to South Africa with some great classmates (and we are all still connected and friends today!). Someone has to go first.
Getting links without needing to pitch anything is the dream. While BLS.gov and the Bureau of Transportation Statistics are ranking, they arent dominating the SERP. In our trucking industry example, a Google search showed me BLS data about the truck transportation industry.: And theres a big reason why: it works. per hour.
Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Issues and Trends are the ‘Secret Sauce’. PR Pros are News Junkies.
That includes consumer incentives and additional funding for EV charging stations. What advice do you have for PR people that want to pitch you? Transportation Department sets national strategy for safer roads, cars. For embargoed news, make sure reporters are given the information as far in advance as possible. Automotive_News.
In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach I mean, there’s a lot of politics around this infrastructure bill.
That includes consumer incentives and additional funding for EV charging stations. What advice do you have for PR people that want to pitch you? Transportation Department sets national strategy for safer roads, cars. For embargoed news, make sure reporters are given the information as far in advance as possible. Automotive_News.
From Waymo’s driverless taxis revolutionizing urban transport to the Broadway sensation Oh, Mary! Lessons learned: new technology must be transparent, should not be rushed out for consumer use before extensive testing and should offer a differentiated experience. This misstep ultimately led to the suspension of its operations.
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