Sword and the Script

JUNE 16, 2020

Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Compelling content with a beginning, a middle and an end that connects with a consumer emotionally and realistically.” Narrative that is easily relatable to the consumer.”

Storytelling 136

Storytelling Communications Survey Case Study 136

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 149

Communications Crisis International Internal 149

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. The advocate angle, driving, whether it be policy or issues, or even just in how you manage and develop teams – advocating for that balance and diversity and inclusion.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

Ethical Voices

APRIL 17, 2023

Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. economic policy, so I figured out some stuff along the way. We have the ability to gather so much information on consumers. But you know what? What about in terms of privacy?

Enterprise 70

Enterprise Ethics Engineering Technology 70

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 174

Ethics Public Affairs Policies Guidelines 174

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Zach Silber, Chief Innovation Officer, Kivvit.

Data 78

Data Media Energy Analytics 78

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s.

Analytics 78

Analytics Data Crisis Reputation 78

PR Conversations

FEBRUARY 5, 2015

The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. More importantly, Cianfarani speaks her mind on policy matters and has experience fixing things in public/private sector relationships.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

The realm of expertise of Tania Bubela is how new medical technology, such as genetic testing and gene therapy, fit into public policy and the current regulatory framework. More importantly, Cianfarani speaks her mind on policy matters and has experience fixing things in public/private sector relationships.

Communications 40

Communications Conference Government Policies 40

The Stalwart Blog

NOVEMBER 11, 2016

In a statement tweeted by The Wall Street Journal ( @WSJ ), New Balance’s VP of Public Affairs, Matt LeBretton said the following: “The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction". And yet this week, U.S. based brands.

Public Affairs 87

Public Affairs Viral Policies Journalism 87