NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day. Conclusion.

Social Media 120

Social Media Facebook Twitter Print 120

Contently - Strategy

MAY 7, 2020

Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Sword and the Script

SEPTEMBER 23, 2014

In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific.

Company 115

Company Apparel Airlines Crisis Communications 115

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Media Relations 112

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points.

Brand 74

Brand Branding Instagram Fashion 74

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device.

SEO 98

SEO Interviews Blogging Engineering 98

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

Small Business 98

Small Business Writing Engineering Infographics 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Reputation Us

FEBRUARY 3, 2016

Matt: The first step is to understand what we mean by brand and how brand works in the modern age to transform consumer understanding of the organization. We define brand as the sum of consumer thoughts and feelings about the credit union. Why is brand important for a credit union to be successful? They only sell Les Schwab products.

Brand 60

Brand Branding Airlines Retail 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. Yes please.

Trends 59

Trends How To Retail Google 59

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Bombarding consumers with promotions can turn them away. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. million views.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Konnect Agency

OCTOBER 27, 2020

This is hopeful news for consumer brands and helps everyone heave a big sigh of relief. Your public relations agency should be focused on securing media placements that drive to your direct to consumer website and online retail stores, this means targeting digital publications. The answer is yes! Digital Strategy.

Strategy 52

Strategy Branding Brand Retail 52

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. It was the first study of its kind — directly asking investors how they consume investor relations content. Make sure yours are easy to find. There are 29 questions.

Study 40

Study Retail Print Survey 40

Beyond PR

APRIL 28, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 45

Storytelling Data B2C B2B 45

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Waxing UnLyrical

APRIL 13, 2015

Why: “In 2015, consumer expectations are going to continue to rise. Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry.

Web 40

Web Twitter Retail Print 40

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. As the latest must-have home accessory, new Pipeless Spa Baths are bringing the benefits of at-home hydrotherapy direct to consumers¹ doors with luxurious style, substance and safety. But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

SEPTEMBER 26, 2006

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply. mean, how do you think I make a Naked Chardonnay?"

Pitching 40

Pitching Retail Print Report 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

Flatiron Communications

DECEMBER 14, 2015

“Give consumers what they want, which is what X1 does.” Yet, as print, broadcast and digitally native news orgs embrace a model wherein their content resides across different digital platforms, social channels and devices, and it’s monetizable , there’s growing hope for producers of quality news and information.

Television 28

Television Newspapers Conference Retail 28

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. The online survey of 2,046 U.S. Fun is healthy.

Consumer 167

Consumer Brand Branding Marketing 167

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers.

Branding 157

Branding Brand Travel Government 157

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. For example, the Australian retailer Kmart was forced to withdraw a Christmas decoration from sale after many complaints that the product supported terrorism.

Reputation 52

Reputation Advertising Advertising Crisis 52

Mindful Marketing

FEBRUARY 1, 2025

In choosing a retail strategy, marketers often consider three levels of distribution intensity , or selectivity: Intensive : a product is available virtually everywhere in a very wide variety of retail outlets (e.g., many snack foods are intensively distributed).

Ethics 66

Ethics Retail Apparel Fashion 66

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. For retailers, it’s become clear that Snapchat is yet another way to reach out to young fans with special deals. billion in cash earlier this year. Tips and Insights.

Creativity 120

Creativity Retail Social Media Print 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52