Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 182

Software Tools Print Technology 182

Cision

JULY 11, 2017

Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. This should help determine what specific media types will factor into your monitoring strategy.

How To 265

How To Media Software Agriculture 265

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Many site Twitter and Instagram as a great place to connect with readers and PR alike. Spring is here, which means travel season is upon us!

Travel 174

Travel Pitching How To Radio 174

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Twitter Print 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

Prowly

DECEMBER 6, 2024

X (Twitter) Access X Analytics to see impressions for each tweet, though reach isn't directly available. Reporting can be time-consuming, especially with all the copy-pasting and branding involved. Then go to Instagram Insights on your business account. Under Posts or Stories , youll find reach and impression metrics.

Media 104

Media Measurement SEO Instagram 104

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. I tend to be more receptive to the PR folks who I see following me on Twitter and connecting on LinkedIn.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

Agility PR Solutions

FEBRUARY 19, 2021

Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. Advertising has left print media and found its way into digital marketing. Facebook, Twitter, and Google make most of their revenue […].

Marketing 85

Marketing Print Advertising Advertising 85

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Television 156

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. and all with a consistent look and feel.

Print 120

Print Tourism Transportation Film 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Communications Conversations

JULY 2, 2019

Twitter average organic engagement rate – 0.19%. On Twitter, that’s even worse. 10,000 followers would net you 19 followers consuming your content. On Twitter, that’s even worse. 10,000 followers would net you 19 followers consuming your content. I have one theory: Job justification.

Social Media 123

Social Media Marketing Media LinkedIn 123

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Twitter (X) The bird logo (previously). TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 129

Technology Publicity Software Print 129

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Follow him on Twitter @cglynch. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. Martin Lewis, MoneySavingExpert , has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website.

Brand 157

Brand Branding Travel Government 157

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

JANUARY 24, 2023

Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people.

Media 106

Media Advertising Advertising Print 106

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Don’t dangle “exclusive” for a mediocre idea.

Survey 114

Survey Industry Leadership Study 114

Cision

JULY 14, 2016

While the museum is a “must-visit” attraction for motorcycle enthusiasts and enjoys regular press in industry publications, our goal is to bring wider consumer attention to the young venue and the great American story it tells. Budget cuts have also been a challenge.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

FEBRUARY 5, 2019

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For sure, Twitter is not the real world. Instead, you need a team with the training, experience and empowerment to respond with compassion and humanity to a savvy consumer that isn’t afraid to share their opinion.

Advertising 61

Advertising Advertising Social Media Twitter 61

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 91

Software Print Tools SEO 91

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. The size of each bubble represents the number of Twitter followers who potentially saw relevant tweets and retweets. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 92

Community How To Marketing Data 92

PRSay

JUNE 6, 2017

A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there.

Wireless 102

Wireless Radio Storytelling Airlines 102

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously. It has struggled to produce, distribute, and monetise during the pandemic.

Radio 89

Radio Skype Print Local 89

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84