Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […]. The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions.

Privacy 157

Privacy Data Consumer Survey 157

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

APRIL 10, 2024

Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023. But even with those safeguards, consumers […] The post Do businesses prioritize profits over privacy rights?

Privacy 105

Privacy Consumer Technology Data 105

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Savvy PR people use all available resources to showcase new research studies, data, and trends.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 117

Privacy Ethics Data Consumer 117

Agility PR Solutions

AUGUST 4, 2024

Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable.

Privacy 105

Privacy Data Consumer Branding 105

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Luckily, there are so many ways to consume news that it’s pretty hard to miss it. Capitalize on recent trends. Another way to establish relevance for an organization or expert is to take advantage of recent trends that apply to their business. That’s why we in PR need to stay on top of relevant news. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 105

Privacy Branding Brand Marketing 105

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […]. This newly […].

Privacy 78

Privacy Study Data Consumer 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. He’s a must-follow for anyone looking to learn more about security, big tech and security implications related towards the top trending stories globally. For us, one of those is cybersecurity.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign takes pride in delving into industry trends and strategies.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. Consumers are turning to voice-activated devices to do their research before making a purchase, according to Vixen Labs.

Privacy 199

Privacy Retail Google Travel 199

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 94

Data Consumer Privacy Branding 94

Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

Privacy 78

Privacy Consumer Data Branding 78

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 97

Privacy Branding Brand Data 97

Cision

OCTOBER 29, 2015

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

Agility PR Solutions

FEBRUARY 10, 2020

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

Privacy 78

Privacy Technology Trends Data 78

Agility PR Solutions

MAY 4, 2022

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

Privacy 147

Privacy Company Data Consumer 147

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

FEBRUARY 25, 2024

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

Reputation 110

Reputation Consumer Insurance Insurance 110

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads.

Retail 170

Retail Branding Brand Advertising 170

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. Robin Williams’ tragic death leaves consumers at high risk of identity theft.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Data 86

Data Consumer Company Privacy 86

Agility PR Solutions

JUNE 21, 2022

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era.

Consumer 78

Consumer Privacy Branding Brand 78

Agility PR Solutions

FEBRUARY 3, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys.

Consumer 80

Consumer Report Branding Brand 80

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #4

Report 92

Report Trends Retail Marketing 92

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Branding 78

PRSay

SEPTEMBER 24, 2019

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. In global public relations, not all countries’ privacy and data laws work the same. What are potential missteps when it comes to using — or misusing — consumer data?

Ethics 122

Ethics Data Strategy Privacy 122

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].

Privacy 60

Privacy Branding Brand Retail 60